Wordtracker Keyword Research
This is a down and dirty how to use Wordtracker for initial keyword research:
Log in at Wordtracker.com (click that link for a free 7 day trial, full use).
Wordtracker Keyword Research & Suggestion Tool
Click on use keyword universe once logged in.
Once clicking that, type in a broad search phrase. I think of this as the master phrase, where you can then choose from hundreds of variations and add them to your keyword basket.
Let's type in Sleeping Bags, why sleeping bags? Because I'm working on setting up a phpbay wordpress site that allows me to affiliate for all types of sleeping bags.
and click 'proceed'
Then that pulls up a whole list of related keywordswords underneath, left hand column, it will look like this..
Then click a phrase on the left hand column (down near the bottom there).
That slaps up a list of phrases on the right.
Click the itty bitty white link at the top of those words that says 'click here to add all of these to the basket'
look down at the bottom middle of the screen, you'll see those keywords in the basket.
If I had clicked 'add keywords' prior to taking the screenshot the "0" would have been "157 as all of the keywords related to 'sleeping bags' would have been added to my basket.
Keep clicking on words on the left hand column and then clicking 'add all of these words to the basket' on the right until you have somewhere around 100-300 words to start.
This is just a broad search to get a broad look at what is out there and available.
Then click 'step 3'
Then just click the 'competition search' button (don't worry about clicking on the words down below at all, just check em all).
then click the 'google checkbox'
I stick with just selecting google for this example, but you can pick two if you'd prefer. Then click the 'proceed' button at the bottom right.
Now it begins running results, this is the step that will reveal competitive information on your phrases.
Give it a min or so to query the google.
Results are ranked by KEI which is a comparison of volume of searches (more the better) compared to the # of competing sites (less the better).
Let's take a look at our keyword results from the sleeping bag keyphrase search.
Disclaimer about these keyword search results - they aren't always accurate.
When you find something promising you always need to do a quick double check and check results yourself as well, and there is no way to tell if the results are on the money or not, I have had instances of them being wrong and estimates way off. Best advice I have is to first use your brain and secondly use wordtracker results to make sure you aren't missing anything easy to snag.
Keyword Research With Wordtracker Tutorial
This two video series provides you with a step by step tutorial on how to use the Wordtracker keyword generator for SEO and keyword research. If you are unfamiliar with Wordtracker this is a perfect tutorial to help you get started.
Understanding the Keyword Results
I work from the top down, right to left when analyzing the results.
- Competing - The column on the far right is the competing websites, or other sites that google has indexed for that keyword. The lower the better in terms of pure "rankability".
- 24Hrs - How many estimated searches per day for the specific phrase
- Count - How often the phrase appears in their specific database in the past 110 days from 'major metacrawlers)
- KEI Analysis - keyword effectiveness index, developed by 1stearchranking.net
Ok, so about these results: It looks like "teenage sleeping bags", listed there at #2 could be a no brainer piece of content to create. That's a great keyword to target. There are only 5 competing sites in the results meaning that if your page gets indexed then it will most likely rank for a phrase match search for that phrase.
Now just because a word has a high kei doesn't mean it is worth ranking for. You'll have to use your brain power to determine whether or not that phrase would be worth ranking for.
If you don't get a lot of results early on, right after you click on keyword universe, use a more broad keyphrase. "Sleeping Bags" will always get more results than "Brown Sleeping Bags" but in a competitive niche, you might need to delve down that deep to find a niche within a niche that has potential. Know what i'm saying?
Use common sense - if there is some random phrase that gets tons of searches it will be up to you to decide whether or not you could benefit your site in some way for ranking for that phrase.
Free Wordtracker 7 Day Trial
Visit Wordtracker through our links and you can access a free seven day full version trial. You can get a serious amount of keyword research done in seven days, enough to earn your next months payment for continued keyword research service.
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