On Page Optimization Tutorial
On page optimization is the process of using SEO to design or re-design your website pages. If done properly, it will improve the search engine ranking and online visibility of your website and its pages. As a part of search engine optimization (SEO), on page optimization is the front lines of your SEO plan. To get started, use your keyword research data and combine it with these detailed SEO techniques to significantly increase your site's online visibility!
Introduction - Why On Page Optimization?
Step 1 - Input All In One SEO Fields
Step 2 - Input Page Content
Step 3 - Optimize Page Content
Step 4 - Monetize Page Content
On Page Optimization
Introduction: Why On Page Optimization?
Here are the three steps we use in our overall search engine optimization (SEO) strategy:
- SEO content writing - the initial steps of SEO.
- On page optimization - implementing SEO techniques into a website's structure.
- Off page optimization - using SEO techniques outside of a website's structure.
Improve Search Engine Ranking with Google SEO Techniques
Implementing on page optimization, plus knowing how search engines rank web pages is a vital part of the overall SEO process. Out of all the search engines online, the majority of people (around 75%) choose Google. 
Therefore, Google will be primary in our SEO techniques as well. Google is a very complex and changing phenomenon, and exactly how it works will never be made public. However, we can explain the main gist of the search engine and ways you can rank higher in Google...
- Google uses a meta 'crawler' or 'spider' called Googlebot to scan the internet and find good websites and pages to include in search engine listings. Googlebot only sees text (not pictures or videos - just the text that displays the pictures or video) in the form of source codes, when visiting your page. So, giving Googlebot the correctly formatted source code is needed for Google to determine your keywords and rankings.
- We use the All-In-One SEO plugin for Wordpress to make this first step of optimization a snap. You simply type the text you want into the appropriate AIOSEO fields, and the plugin transforms the text into the exact source code Googlebot is looking to index.
NOTE: You'll need to have your Wordpress website setup, the All In One SEO plugin (or Headspace II plugin) installed, your keyword research developed and article work order completed before beginning the on page optimization tutorial. If you have all of this in place, login to your Wordpress dashboard and click 'Add New Post' or 'Page'. For this tutorial we will be using Pages, but Posts can be used interchangeably as well.
On Page Optimization Tutorial
Step 1: Input All-In-One SEO Fields
The first step in on page optimization is to fill in your Wordpress page's meta tags in the All In One SEO fields based on your keyword research. This process can also be done in HTML of any platform, but WordPress makes it a piece of cake with the All In One SEO plugin. To enter your meta tags in the plugin, you must first setup a new 'Page'. Rollover 'Pages' in your Wordpress dashboard and click 'Add New'. Next, take the Article Title from your work order and put it in the 'Page Title' field. 
Scroll to the bottom of your 'Page' and locate the All In One SEO Pack. Use your keywords to fill in the meta tag title, description, and keywords (from your work order) into the meta tag fields:
Video Tutorial: How to use the All In One SEO for WordPress
This video shows you how you can add the all in one SEO plugin in order to optimize your website.
Update the AIOSEO fields in this order...
A. "Keywords" field
Keywords are the phrases that we are hoping to rank for in the search engines. The target keywords (most important keywords) should be listed first, and similar keywords next. Use your keyword research to...
- Choose 1 keyword as your target keyword and add it to the 'Keywords' field.
- Choose 3 more similar keywords and add them to the 'Keywords' field (comma separated).
The keywords, and importance, need to be figured out first, as the keywords will be the focus for the other AIOSEO fields and any content added to this page.
B. "Title" field
Write a descriptive 'Title' for your page and add it to the 'Title' field. The keywords that make up your page's title carry a significant amount of weight in Google. Find out which pages use a certain keyword phrase in their title tag by typing quotes (" ") around the phrase and searching for it in a search engine. These pages are optimized (designed to produce high volume search results) because their titles include targeted, successful keyword phrases.
- Use your target keyword as the first words of your 'Title'. Google gives more weight to the words farthest to the left.
- Use your similar keywords and/or a call to action where appropriate, to finish the 'Title'.
- Keep the 'Title' to roughly 60 characters.
The 'Title', when viewed on your website, appears at the top of your web browser in the blue 'title bar':
The 'Title' also appears as the title of your Google listing (linked to your page):
C. "Description" field
Write a descriptive 'Description' for your page and add it to the 'Description' field. This description should both compel the user to act as well as further reinforce the keyword relevance of the page.
- Use your target keyword in the first sentence of the 'Description'.
- Work in a few of your similar keywords.
- Write directly to the reader with a call to action.
- Explain to the reader exactly what they will find on the page & make sure that the page does indeed contain such information.
- Keep the 'Description' to roughly 160 characters.
The 'Description' is the description that appears in your Google listing:
All In One SEO Example
Title: Slot Machine History - Discover the Secrets behind Online & Mechanical Slot Machines
Description: Learn the truth about slot machine history and find out how slot machines have evolved from the mechanical slot machines to online slot machines. Click to find the best slot machine history resource online.
Keywords: Slot Machine History, Mechanical Slot Machines, Online Slot Machines, Slot Machines
Check out this Google SEO "Search Help" page to learn how the All In One SEO plugin can improve your search engine results!
Here's an excerpt taken from this web page's source code (note: this page is updated often, so some of the fields may have changed). The 'Title', 'Description' and 'Keywords' fields, when viewed from your website, appear like this:
To view this (in Firefox), click 'View', and then click 'Page Source'. This is the source code that your computer reads and displays the output as the website you see and also what Googlebot sees and uses to determine where your page will rank in the Google Search Engine.
If you're not using Wordpress or the AIOSEO plugin, you will need to add these tags manually between the source code 'Head' tags:
- head tags = <head> </head>
- AIOSEO Title = <title>YOUR TITLE</title>
- AIOSEO Description = <meta name="description" content = "YOUR DESCRIPTION" >
- AIOSEO Keywords = <meta name="keywords" content = "YOUR KEYWORDS" >
If Googlebot does not see these tags, it will use the article title and the first number of characters on the page for your listing.
Step 2: Input Page Content
If you're new to online business and internet marketing, it's best to write your own content. Being able to do online research, finding credible resources and writing informative, keyword laden content is a skill you must learn in order to master online business. Once you've learned and started to make some money, you can then hire professional writers to write your content. More importantly, if you don't know how to do it yourself, you won't know whether a writer is giving you quality content - and without quality content, you can kiss any decent search engine rankings goodbye.
- Inputting content is simply the process of writing content or cutting and pasting content you've received from your writer into your website pages.
Google SEO seems to prefer content to be a minimum of 250- 300 words in length.
Step 3: Optimize Page Content
Once you finalize the All In One SEO fields and input your content, it's time to optimize the actual content on the page. It's the role of the copywriter to develop the first round of content and work in the targeted and similar keywords. As with any written document, the first draft is rarely the last. Follow these website optimization techniques to further improve search engine rankings for your web pages.
On Page Optimization Tips and Strategies Video
Keyword Usage - Ensure a natural flow of copy while still maintaining proper keyword balance. In a 300-600 word document, use roughly 10 keyword variations on the page and include your target & similar keywords into the following tags:
- Headings: Use headings that are compelling and informative - these are your article titles and should include your target keywords because they carry high authority with Google. Wordpress makes this simple with an auto-setup that lets you apply <H1> tags to text.
- Subheadings: Use keywords in your subheadings as well and apply <h2> and <h3> tags. These carry less authority than headings, but are still important to Google. Capitalize each word, and do not use punctuation.
- Bold/Italics: Apply bold <b> & italics <em> to keywords throughout the text. Bold words have more authority over italics, but make sure you don't overdue it. Underlined text may or may not be important to Google, but either way we like to only underline words that are links.
- Links: Use keywords as the anchor text for internal links, resource links & affiliate links <a>. Internal links target the same window, and external links target a new window. Each page should contain relevant internal links to pages within your website and to relevant, non-competing external pages outside of your website. Apply no follow tags to affiliate links.
- Images: Images include logos, banners, pictures, photos, etc. Use keywords in every image <img> name, title, and alt text. Link each image with a URL of your choice.
- Lists / Bullets - Content with lists <li> allows for easy scanning.
Lead Your Reader - Using tags (headings, sub-headings, bold, italics, links, images and lists) is vital for search engine optimization (SEO), but it's equally as important to think about usage and to not over do it. Readers scan, so keep in mind that you need to set up your content to easily lead readers down the page.
Skimming & Scanning - Make your page easy to skim and scan (which is what a lot of your readers do), yet still provide the important information that readers need. Lists are encouraged, so feel free to break down the content into lists when possible.
Consistent Voice - The page content and overall site should use a consistent voice throughout. Talk to your readers, not at them. Teach your readers, don't sell them. If you need to change up how the content reads, be sure to maintain the same voice.
Target Market - Know who you are trying to attract to your page, who is actually coming and what they are looking for when they arrive. Be sure to have what they are looking for, available and ready for them to click.
Features & Benefits - Be sure to list out both the features and benefits of your site. Bullets are great for this kind of information - a list of 4-5 bullets, with the final bullet being a call to action affiliate link, is a great method to use.
Calls to Action - Use textual calls that drive visitors to the point of conversion. At a minimum, I like one "call to action" above the fold and another at the very bottom of a page. One or two more are fine, but try not to over overdue it.
Active Words - Use words that do more than just inform. Try to compel your reader to take action with words like the following: Claim Your Bonus, Act Now, Download Free Software, Start Playing Now, Check This Out, Learn More, We Can't Do This All Day, etc.
Step 4: Monetize Page Content
Once you finalize the first few phases of on page optimization, make sure that the page is fully optimized by using the following monetization methods:
- Affiliate Links
- Affiliate Banners
- phpBay plugin
- phpZon plugin
- Google Adwords
Have at least one affiliate link, banner, offer, etc. visible above the fold.
More Ways To Improve Your Search Engine Ranking
These on page optimization and search engine optimization (SEO) techniques will help improve your search engine rankings, but there is still so much more that you can do to make your site successful. Using internet marketing tools like those found at MyFamousWebsite.com will provide you with simple, yet successful online marketing techniques and business opportunities. Click on the link above to find out more ways to improve your online business!
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