Off Page Optimization Tutorial
With the tutorial below, you can learn how to perform the simple, necessary steps of off page optimization from the comforts of home. When used in conjunction with on page optimization, these off page search engine optimization (SEO) techniques will help maximize your site's performance in search engines - increasing the amount of exposure, traffic, and revenue for your niche website. Scroll down to discover more about off page SEO and how it plays a key factor in improving your website's future development and effectiveness online!
What Is Off Page Optimization?
Off page optimization (or off page SEO) is part of the overall search engine optimization (SEO) process. The SEO process includes three stages:
- SEO content writing - the initial steps of SEO.
- On page optimization - implementing SEO techniques into a website's structure.
- Off page optimization - using SEO techniques outside of a website's structure.
Around 80% of your SEO efforts depend on off page optimization. So, in order for the full SEO process to work properly, BOTH on and off the page techniques should be implemented (according to your niche and keywords).
How Does Off Page Optimization Work?
The main concept of off page SEO, is to obtain links from higher ranked websites that are relevant to your niche and keywords. In order to work, ON page optimization must compliment your off page efforts in regards to relevance and keyword usage. Why?
- Search engines like Google determine a website's importance based on authority. Authority is determined by both the contents present on your website, and by the inbound and outbound links of your website.
- The number of inbound links a site is a better "popularity" cue for Google, because it shows that your site is popular to others. Thus, bettering the chance of achieving a higher PageRank for your niche and keywords.
- Search engines will crawl higher ranked websites more often, so aim to achieve inbound links from sites with better rankings so that your site can benefit as well.
- Your website QUALITY (what others think of your site) is a key factor in obtaining inbound links and achieving a higher PageRank. Content-poor sites will have difficulty attracting links, so make sure that you have unique and informative content.
Off Page SEO Techniques
After performing keyword-based, internal linking operations for on page optimization, employ the following off page SEO techniques to increase your site's external links and PageRank. Search engines can tell the difference between relevant and irrelevant links, so make sure your inbound links come from sites with similar keywords and niche subjects!
- Blog about your niche topic - leading visitors to your website via external links
- Link campaigns - asking websites (that are correspond with your niche) to provide links
- Link exchanges - swapping links with another website
- One way link building
- Two way link building
- Three way link building
- Multi-way linking
- Market your site on other sites - CraigsList is a well known classifieds site that has a very high page rank. To join, simply choose the category that your site belongs to, and post an advertisement (with a link). It doesn’t matter if no one reads it, what matters is that search engines can find your site in an external location.
- Social bookmarking - perform (and even offer) this by joining up with sites like Digg, Slashdot and Stumble Upon
- Post or comment about your website in topic-related forums and blogs
- PPC campaigns – participate in these campaigns to publish your website links in blogs and websites that may be unreachable otherwise.
- Press release submissions - include fresh, interesting information related to your site.
- Public relations - provide PR for your website in both good times and bad
- RSS feeds - submit information to an RSS feed or publish your own news though RSS syndication. Other websites pick up RSS feeds and publish news stories (which can include a link back to your site, of course).
- Search engine submissions for popular programs like Google, Yahoo, and MSN
- Social networking - create your website's personality via Facebook and Twitter - linking back to your site for reference
- Write articles and submit them to relevant topic sites like Squidoo - linking back to your site for reference
When soliciting links from other sites, use your keywords in the anchor text or around links whenever possible. You may not have much control over 3rd party links to your site, but you can control the anchor text for all links within your site and from any 3rd party links that you can edit.
After performing off page SEO, check out your website’s current link popularity for FREE. The higher your website's link popularity is, the greater your chances are of increasing in PageRank! Also, check your link partners. The more link popularity of a link partner, the more value provided by the links from his/her website.
Off Page SEO - Video Tutorial
Below, is a video tutorial on how to increase the popularity of your website via SEO off page.
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