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Keyword Research Tutorial

This keyword research tutorial explains what keywords are, why keyword research is important, and how web pages and/or sites can obtain search engine optimization (SEO).

Keyword Research Tool What Is A Keyword?

A keyword is a word that has particular meaning to (the programming of) search engines, such as Google. In other words, it's what you type into Google to get an answer back. Similarly, a group of keywords is known as a keyword phrase.

  • Keywords and phrases are selected based on their search, volume & competitive ability in search engines.
  • Although there's no such thing as the "perfect keyword" or phrase, there ARE keywords and phrases that can help your niche website rank higher in search engines...the rest is up to what people think about your content and if they're willing to buy, return again, bookmark, etc.

Why Keyword Research?

Keyword research is done to find organic (also known as natural or actual) search terms - those that people actually enter into search engines, versus those that have already been researched and are bought by advertisers and corporate companies.

  • The internet is a competitive, growing marketplace so having a set of relevant and successful keywords can help your web page obtain higher search engine results, whereas using poor keywords will rank you lower in search engines.
  • In all, keyword research is about selecting keywords and phrases for SEO (which we will explain below) and increasing your website's return on investment (or ROI).

Search Engine Optimization (SEO) & Keyword Research

  • Keyword research is performed during Search Engine Optimization (SEO), a marketing strategy that improves website traffic in regards to organic (actual) search engine results.
  • The earlier your site appears in search results, the better your chances are of having visitors, and SEO can make this happen. In other words, SEO helps your website have "presence" in the World Wide Web.
  • Click on the above link to learn about search engine optimization SEO strategies (other than keyword research) that can help you obtain higher search results!

Keyword Research - How To Choose Keywords for SEO

  • Keyword OptimizationSearch engine results are pages that include the exact searched phrase, or links that lead to such pages (read our On-Page Optimization post to learn about other SEO techniques). It's important to know that generic keywords (top searched words), such as food or clothing, are of no value to you because the competition over them makes it unrealistic for you to achieve a high search engine rating.
  • Keywords should be around three to six phrases, and variations of similar phrases, to cover what your page is about and the phrases that you are hoping to rank for.  It is important to ensure a natural flow of copy while still maintaining a proper keyword balance.  In a 300-600 word document, you will want to use around 10 variations of your keywords on the page.
  • Your most important keywords should be listed in the first content of your page and all phrases can (and should) be used and repeated somewhere else in the page content - naturally working in different variations. It's best to focus on words that are relevant but not overused, because when a web page is over packed with keywords (whether in the meta elements or content) it's known as keyword stuffing, and the search engine will label it spam.

Keyword Research Video

This video will walk you through the steps involved in doing successful keyword research. This video is very easy to learn from and will expose you to a very valuable tool to have for internet marketing.

How To Do SEO Keyword Research

Even though SEO keyword research is not an exact science, you can follow a process that will result in more effective decisions, rather then using keywords you may think are used. When researching keywords, you are finding phrases that people actually use, and that ALSO have decent (realistic) search engine ratings.

Follow these guidelines to conduct effective keyword research for your site and find superb keyword research tools:

1. Brainstorm & List Potential Keywords

  • Based on your web site's niche,  make a list of keywords that you think the ideal client would type into search engines when trying to find you.  Having trouble?  Try the Wordtracker FREE Keyword Research Tool.
  • Next, form around 20 keyword phrases out of these words. For example, if your are selling cell phones, some key phrases may be the following: cell phones for sale, new cell phones, new cell phone models, buy a cell phone, best cell phone prices, cheap cell phones, discount cell phones, cellphone shop, buy cellphones online, etc.

2.  Use The Google Keyword Research Tool To Test Phrases

  • Type in around 10 phrases at a time (pressing "Enter" after each to begin a new line), click 'Get keyword Ideas' and then change the match type to the 'Exact' setting.
  • These are Google's search volume results for keyword phrases that relate to yours.  Look for good volume (generally above 2000) and other phrases that make sense for your niche website, jot down all of the phrases you like into a master list.  Also, you can click the 'add' button next to each term you're interested in - they will be added to a list on the right hand side for even further research).
  • Keep repeating searches and compare them to competitors. Think about new keyword phrase combinations and compile a master list of a few hundred phrases (depending on the size of your site).

3. Check Organic Keyword Competition Using Wordtracker Keyword Universe

  • Go to Wordtracker and sign up for a free trial.
  • Still unsure? Read Wordtracker Review before proceeding.
  • Take your master list of key phrases and paste them into the field within Keyword Universe (up to 100 at a time).
  • Select the keywords you would like to use based on their search, volume, and competitive ability. Pick the best, most relevant looking phrases that you believe your prospective clients might employ as well.

Search Engine Optimization and SEO Keyword Research!

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June 9, 2009 | Filed Under Blog, Internet Marketing, Keywords, Online Business, Reviews, SEO, Tutorials, Website Design 

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