How To Use Video To Promote Products & Services
Online video marketing is a great way to promote your products and services online. Many people are visual learners, so using just text may not be enough to sell to visitors - no matter how great your presentation. If done correctly, video promotion could greatly increase your exposure and popularity in search engines.
Why Video Promotion?
Video promotion can enhance your website by providing a more effective communication method in marketing and selling products/services. Face it, watching compelling video will overcome reading interesting content any day.
Thanks to the video editing and screen capture software available today, it's easy produce quality videos. After producing a video, make sure to distribute it on a video-sharing site like YouTube so it can gain links and attract visitors to your website.
Not ready for this yet? No problem, linking up to a popular video-sharing site like YouTube is a great SEO strategy that will help your search engine rankings. Either way, both self-produced videos and those produced by others can be optimized for SEO to help increase the page views and popularity of your site in search engines.
Online Video Marketing SEO Techniques
Search engines incorporate video into standard search results, so it's possible to increase your visibily by optimizing ANY video for search eninges. Even if a video isn't produced by you, linking up to a popular video can help increase your popularity. Video search engine optimization (SEO) strategies involve optimizing video content with relevant keywords.
- Include keywords in the video file name, link text, tags, title, and URL.
- Build both external and internal links for your videos. You can cross-link to other videos, link to relevant web pages or blogs, or even Tweet or Digg the video to increase its ranking and exposure (gaining popularity for your ranking as well). However, make sure to check the rank of any video in Google to see how good of a link it will be for your site.
- To improve your search engine rankings even more, include a paragraph of optimized text (above or below) the video that describes it.
Wondering how YouTube video can help your SEO? We have good news. On November 20, of 2009, YouTube added an automatic video captioning service to make their visual clips more accessible to people. This change has also made a positive impact in SEO, because YouTube videos can become more optimized (for search engines) by using keywords in the video file's captions, description, name, title and tags.
Viral Marketing Tutorial Video
The video seen below is a video about using viral marketing techniques and provides tips for creating successful video marketing campaigns. This video is great for anyone that wants to learn to to use videos to promote your products and services and what to look out for when creating your videos.
Dealer Training - YouTube Video
We sell this online poker dealing course that teaches people how to deal poker like the casino dealers. We made a video to demonstrate the type of videos you will see in our course and to let you know, that if you're looking to become a poker dealer you will hopefully choose our professional online course.
The video was uploaded to our You Tube account and as of this post has received 22,000 views and an overall 4 star review. Not bad for our first video.
Plus, that's free targeted advertising folks! Watch it here:
Here is a link to the poker dealing video on youtube.
Along with having it available to the millions of You Tube users we also include this video in our email autoresponder series. Anyone who signs up for our Dealer Training newsletter is also sent a link to this video as a 'reminder' about the quality of our course.
How To Use Wordtracker - Revver Video
How to use wordtracker to generate a list of keywords quick and easy (and free).
If anyone was looking for a keyword research tool and watched the demo video of me going through and using just one of the features in wordtracker to generate 100+ keywords, many with virtually ZERO competition that they would be much more likely to purchase the product than if I had just said "I used this cool program to find 100 keywords that had little to no competition."
Videos reinforce the point, and give interested users unique content that will stick with them. If they liked what they saw, then they would be much more likely to purchase membership to WordTracker right away, or at least use the free version that I link to. And yes, the link on the wordtracker page there does contain my affiliate ID. I know I'm promoting the free version but people who use the free version become people who buy the membership. The product is that good (We use it all the time).
We will add more ways to use video to market your site in the coming weeks, including an example of Viral marketing that is outside of the box... WAY outside of the box!
Video Networking Sites
Screen Capture Video Tools
Edit Your Videos
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