Google Adwords Keyword Tool
The Google AdWords Keyword Tool is a is a fast, free, and simple way to perform keyword research. The AdWords Keyword Tool can be used to find new keyword ideas, and new keyword-rich topics to write about on your website or blog. It reports the popularity of keywords, so that finding related keywords (that could be more specific for your topic) is a snap, and you have a better chance of finding words that will actually help your website rank in Google. Scroll down to learn more about Google AdWords Keyword Tool, and how you can use it to improve your keyword research!
What Is Google AdWords?
Google AdWords is an online advertising program that allows anyone (who follows the program's regulations) to create and advertise display ads within Google's search results, and/or on websites that display ads through the "Google AdSense" program. Advertisers in the Google AdWords program take part in pay per click (PPC) advertising. That is, every advertiser bids on the amount they are willing to pay per click for each keyword, and when budget limits are reached, the AdWords program automatically stops displaying ads.
However, it's important to note that you do not have to take part in PPC advertising just to use Google Adword's tools! Check out our favorite, the Adwords Keyword Tool, below!
Google AdWords Keyword Tool
In this review, the main topic of concern is that of the Google AdWords Keyword Tool. Google AdWords is free to join, and there are many tools that you can use for online business without joining a PPC campaign. Our favorite Google AdWords tool is the Keyword Tool, because it is a fast and easy way to obtain keyword search traffic and long-tail keyword phrases that people are ACTUALLY using to find content online.
Google AdWords Keyword Tool & Keyword Research
The AdWords Keyword Tool allows you to perform Google keyword research. Even though Google search engine data is the only information available, it's important to note that Google is the most popular search engine in the world today, so it's a great place to rank online.
To use the Google Adwords Keyword Tool, simply enter a keyword or phrase in the search tool. A list of these terms, along with relevant terms and phrases, should be returned in the results. By having a variety of terms to compare and contrast, the tool makes it easy to broaden your keyword research and find the best long-tail keywords for your website or blog. Even better, the Keyword Tool reports the following Google data:
- The amount of Google searches each keyword received in the previous month. This is reported on both a "local" (within the U.S.) and "global" level.
- The approximate Google search volume trends of each keyword. This is shown in a bar graph, and reports the keyword's fluctuation in traffic over the past 12 months. Search volume numbers are just estimates, so we choose to search in the "Exact" mode to perform a more exact Google search on our keywords and phrases.
- A rough idea of the keyword's competitiveness in Google, which is reported via a shaded bar and serves as a general guide to see how many advertisers are bidding on each keyword.
- If you do participate in a PPC Google AdWords campaign, the estimated average CPC (cost per click) of each keyword is also listed.
The best part about the AdWords Keyword Tool, is the fact that it gives you ideas on keywords so that you can make a more secure decision in your keyword research and (hopefully) rank higher in Google search listings. In general, the more popular a search term is in terms of volume, the more it's sought after in terms of competition.
When choosing keywords, the proper amount of traffic and competition of a term depends on both your niche topic and the size of your website or blog. Some sites may attract low traffic, and would be better off choosing long-tail keywords that attract a fair amount of traffic and have a fair amount of competition. The only downside to the Google AdWords Keyword Tool, is that the competition that is reported is broad and hard to determine. To find out how many people are searching for your term in Google, use the code below (replacing "term" with a keyword or phrase from the AdWords Keyword Tool):
intitle:"term" inanchor:"term"
When performing keyword research, it's important to use a variety of tools. Check out our WordTracker Reveiw and On Page Optimization Tutorial to find out even more about keyword research and how you can improve your Google Rankings!
Google AdWords Keyword Tool - Video Tutorial
Check out this Google AdWords Keyword Tool video tutorial, to find out what else this handy keyword research tool has to offer your online business:
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