4 Day Cash Machine – Case Studies

4 Day Cash Machine Case Studies The 4 Day Cash Machine is an email newsletter marketing campaign that has proven successful for many online businesses. Along with our email newsletter marketing software AWeber, and our affiliate marketing partner site ClickBank, we conducted the following case studies to test out the "4 Day Cash Machine" for ourselves. Scroll down to see how our 4 Day Cash Machine campaigns turned out!

What is the 4 Day Cash Machine?

A past employee of ours, who now runs PotPieGirl.com, told us about the "4 Day Cash Machine". Simply put, the 4 Day Cash Machine is an email newsletter marketing campaign that involves offering a product or digital service at a discounted price for four days in a row - with the offer expiring at the end of the four days.

The first email explains a "great" offer, its benefits and includes a call-to-action. The remaining three emails then serve as reminders - reinstating that the special sale price of the product/service is about to expire.

By using the "4 Day Cash Machine", an online business has the opportunity to make more sales, customer awareness, and web traffic.

"4 Day Cash Machine" Case Study #1

We put the "4 Day Cash Machine" campaign to use with our Dealer-Training site and Poker Dealer School, which includes an eBook, videos, tricks of the trade, instructions, and a certificate of completion.

With our Poker Dealer School, anyone can learn how to deal poker at casino standards and make around $300 a night dealing at poker tournaments.

The subscribers who purchased the program already were automatically deleted from the email list. So, we offered the program to subscribers who had not purchased the program yet, hoping that a discount price would entice them to do so.

Although the "4 Day Cash Machine" seemed spammy at first, the internet marketing techniques proved to increase our sales and generate more web traffic. Here's how the process went:

The price of the Poker Dealer School was marked at 75% off. Since the normal selling price is$197, this offer was only $49 - pretty significant savings for someone who's looking to learn the art of dealing poker.
We wrote a 4-day email series and put the "4 Day Cash Machine" into use with our email newsletter software AWeber and our current email list (those who had signed up to learn more information on dealer training).

Here's a look at our first "4 Day Cash Machine" (May 20-23, 2009) campaign results:

On the 1st day, we had a 25.1% open rate, a 6.9% click-through rate, 10 sales, and a 10/75 conversion rate. To find out more about our 1st day of the "4 Day Cash Machine", check out our post - Trying the "4 Day Cash Machine".
2nd day: 13% open rate, 5.6% click-through rate, three sales, , and a conversion rate of 3/57.
3rd day: 13.6 open rate, 3.4% click-through (all to buy now page, none to the sales lander), eight sales, and a conversion rate of 8/39.
4th day: 12.3 open rate, 4% click-through, and 10 sales, and a 10/49 conversion rate.

To view our results more easily, here are some visuals of our try at the "4 Day Cash Machine", using AWeber and ClickBank:

As for unsubscribers, we had four opt out of our email list the day prior to the campaign but resulted in ZERO unsubscribers during and immediately after the campaign.

With everything considered, this success serves as a starting point to judge future case studies off of and (hopefully) overcome in the future! Check out the following post on our 1st Cast Study of the 4 Day Cash Machine - Using AWeber for the "4 Day Cash Machine" email harvest!

"4 Day Cash Machine" Case Study #2

For our second case study, we put the "4 Day Cash Machine" to use our Dealer-Training site again, to see how it would compare to our first run-through. Just like the first case study, we offered our dealer training package, Poker Dealer School, and used the Dealer-Training site's newsletter email list. The customers who had already bought the poker dealing program were automatically removed, so we were excited to have a second try at those interested in hearing about poker-related software. Here's how the process of our second case study went:

Again, we offered our Poker Dealing School for $49, which is 75% off the normal selling price of$197.
Using the email newsletter software AWeber, we wrote a different 4-day email series (September 22 - 25, 2009), and sent out the messages to our Kick Ass Poker email list (those who had already bought the program we automatically deleted) at 11:00 a.m on each day.

Here's a look at our Case Study #2 results of the "4 Day Cash Machine":

1st day: 14.4% open rate, a 2.4% click-through rate, four sales, and a 4/27 conversion rate.
2nd day: 14.5% open rate, 2.1% click-through rate, three sales, and a conversion rate of 3/24.
3rd day: 10.7% open rate, 4.3% click-through, 12 sales, and a conversion rate of 12/48.
4th day: 7.3% open rate, 2% click through, one sale, and a conversion rate of 1/22.

To view our results more easily, here are some visuals of our try at the "4 Day Cash Machine", using AWeber and ClickBank:

"4 Day Cash Machine" - Campaign Overview

1st Day:

Case #1: 25.1% open rate, a 6.9% click-through rate, 10 sales, and a 10/75 conversion rate.
Case #2: 14.4% open rate, a 2.4% click-through rate, four sales, and a 4/27 conversion rate.

2nd Day:

Case #1: 13% open rate, 5.6% click-through rate,three sales, and a 3/57 conversion rate.
Case #2: 14.5% open rate, 2.1% click-through rate, three sales, and a 3/24 conversion rate.

3rd Day:

Case #1 : 13.6% open rate, 3.4% click-through, eight sales, and a 8/39 conversion rate.
Case #2: 10.7% open rate, 4.3% click-through, 12 sales, and a 12/48 conversion rate.

4th Day:

Case #1 : 12.3% open rate, 4% click-through, 10 sales, and a 10/49 conversion rate
Case #2 : 7.3% open rate, 2% click through, one sale, and a 1/22 conversion rate.

Coming Soon - "4 Day Cash Machine" Case Study #3

As in the first two case studies, we were excited to have a third try at those interested in our Dealer-Training program. Click here to see how Case Study #3 of the 4 Day Cash Machine turned out!