How To Write An Online Business Plan
Have an online business, or planning to start one? An online business plan is essential to starting and running any online business. With this tutorial, you will discover what business plans are, why online business planning is necessary, how to write a business plan, and more...
What Is An Online Business Plan?
An online business plan is a written guide that maps out the course of your online business. By accurately clarifying your online business goals and operations, this guide serves as a business resume and focuses on what's important to the success of your online business.
Why Online Business Planning?
Some people disregard business plans as a waste of time. This is why many online businesses fail to prosper and make money. By taking the time to perform online business planning, you'll develop a better understanding of your business and how it can achieve success.
Online business planning will help you:
- Allocate resources properly.
- Encourage business loans and other funding.
- Handle unforeseen complications.
- Learn from your competition.
- Make informed business decisions.
- Promote business growth.
- Provide a map for you to edit and follow as needed.
How To Write A Business Plan
An online business plan can follow many formats as long it provides a simple structure, solid information, and well-written grammar. In general, the elements of a business plan can be divided into the following sections:
- Executive Summary - summarizes the key points of your online business plan for readers (enticing them to read more).
- Market Analysis - describes the characteristics and trends of your niche market, potential customers and existing competition.
- Company Description - provides a clear, concise description of your online business, including history, objectives, products and/or services, and projected growth.
- Marketing & Sales - states how you plan to promote products and/or services to customers, including a SWOT analysis of your business's strengths, weaknesses, opportunities and threats.
- Financial Plan - maps out your current and projected monetary investments and operations throughout the course of your online business.
- Operations & Management - clarifies the legal structure of your online business (LLC, C corporation, S corporation, sole proprietorship, etc.).
- Appendix - contains any additional documentation to support the credibility of your online business plan. This includes marketing studies, images of your product/service, contact information, and legal agreements pertinent to your online business.
Since you can't predict what changes may surface in the future, your online business plan should always be a work-in-progress. For easy updates, visit this link to find free online business plan examples to help you along the way!
Online Business Planning Books & Software
Online business plans take a lot of time and organization, so you're going to need some help along the way. Here are some popular books and software programs that make your online business planning more simple and efficient:
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To help you even more in your online business planning endeavors, check out this page about today's top money-making online business opportunities!
Make Money Online With eBay
Here, you'll learn how to make money selling online with eBay and the phpBay WP plugin. Let's face it, eBay is HUGE today - and its customer base is extremely large and diverse as well.
Why not take this as an opportunity to jump on the bandwagon and make some extra money online selling from the comforts of HOME? Scroll down to learn
how to use eBay to make money online!
How Is eBay Used To Make Money Online?
When eBay was invented, people jumped on the auction site to bid and purchase bargain-priced products that were cheaper than things in stores. On the flip side, there were also those who joined in on the trend and started selling anything and everything they could to make some extra money. The only thing that's different today, is that there are even more ways to make money online selling selling with eBay:
- Your can sell your own products: You can
sell your own products through eBay and use the phpBay WP plugin to market them on your site. - Buy others products and sell them as your own: you can purchase poorly-marketed eBay products, remarket them with better ad copy from your site, and then place them back on the eBay auction to gain a higher income. Many people buy 10 products a day in this fashion, remarket them all and sell them for profit accordingly. This is a basic way one can use eBay make money online.
- Promote others products: You can sell products being auctioned by OTHERS on ebay and use the same phpBay WP plugin mentioned above to promote them on your site.
How To Make Money Online With Ebay- Video
The video seen below will walk you through how you can use the Ebay affiliate program and phpBay plugin to start selling products on your website and making serious money!
eBay & PhpBay WP Plugin To Make Money Online
As noted above, you can either sell your own products/services or those already available on eBay auctions. With both selling methods, people are able to place special codes into their website that promote eBay products (or their products that are selling on eBay). These codes are made possible by the phpBay WP plugin, and can be used to show as many (or as little) products as you like.
- Check out this example at KickAssMMA.com (under the page fold). By typing "mma clothing" in the phpBay WP plugin code, these specific eBay sale items were able to be displayed on the screen. Even better, when a product is purchased from eBay it automatically gets replaced. So there's no more worrying about having to update eBay products/services on your page anymore!
Why Use The PhpBay WP Plugin?
When someone comes across your page/site, sees one of the displayed eBay items (via phpBay WP plugin) and ends up buying it, you get a slice of the fee that is paid for the product. In other words, for every product you sell you make a commission. Vice versa, whenever a product/service is sold via phpBay WP plugin, the person who owns that product/service gains a profit.
It may all sound a little complicated, however, any WordPress site platforms can support the phpBay WP plugin implementation fairly easily. All one needs to do is install the WordPress (WP )phpBay plugin and then, pick some keywords that the code will use to find relevant products on ebay, insert the keywords in the code and post it in the HTML of your website, and then make money selling them off your site! Overall, it’s really not that hard to make money online selling with eBay!
Interested in learning more about eBay? Check out our eBay review. Still interested in learning more about online business? Feel free to browse MyFamousWebsite for more more internet marketing tools and online business opportunities!
Make Money Online With Affiliate Programs
One of the top ways to make money online is with affiliate programs. Today, it's possible to work from home and earn a living through affiliate marketing online. The World Wide Web has transformed the ways we communicate, earn an income and even live. Why miss out on the opportunity to make money as well? Scroll down to learn how you can make money online from the comforts of home!
How To Make Money With Affiliate Programs
You can make money while online by promoting affiliated products/services on your website or blog. Every time someone purchases an affiliated product or service via your links, you make a percentage of the revenue. It doesn’t get much more complicated than that!
- The more successful sites and blogs (who make high amounts of sales) can base their achievements off of generating targeted traffic from search engines. This tactic of on page optimization and search engine optimization (SEO) will help provide the traffic you need in order to achieve affiliate sales.
One of the more famous affiliate sites, ClickBank, offers thousands of affiliate products/services to promote on your site. Even better, ClickBank facilitates transactions so you don't have to do anything other than post links on your site. Still not convinced? Read our review on how to make money online with ClickBank affiliate program.
Another popular affiliate program that allows you to sell and make money online is the Amazon affiliate program. We enjoy Amazon, because it is straight forward, manageable, and takes care of all monetary transactions. Check out our review of how to make money online with the Amazon affiliate marketing programs to find out more!
Shareasale is another way that your online businesses can achieve monetary success. The neat thing about this affiliate program, is that you don't have to pay for the services until someone buys a ShareASale affiliate product or service!
Other Ways To Make Money With Affiliate Programs
If you have your own product or service to sell, you can also use affiliate sites for promotion.
- By promoting your own products/services on affiliate sites, you give other people the ability to advertise and do the selling for you! Even better, your brand will pop up all over the web, making it more well-known and trustworthy to consumers and online businesses alike.
- You can also take this opportunity one step further by helping others promote their products on affiliate sites as well. By being the middle man, you will make money online while building business relationships that will benefit you greatly in future endeavors.
Countless people (including us at MyFamousWebsite.com) have found estounding success in linking up with affiliate programs. It really can't get much simpler than this! Feel free to visit the sites above and explore the money making opportunities that are available to you! Wanting more? Learn how to make a niche website in 5 easy steps, and discover online business opportunities that you can take advantage of!
Wordtracker Review
This Wordtracker review describes how you can use Wordtracker.com to improve your keyword research and increase exposure in the search engines. Search engines represent one of the richest sources of web traffic, and this powerful keyword research tool can actually help you find (versus guess) keywords and phrases that people ACTUALLY type in search engines!
Keyword Research Suggestion Tool - WordTracker
Most online web site owners have a vague grasp of keywords yet neglect to perform effective keyword research. What they haven't found out yet is the WordTracker keyword research suggestion tool, which uncovers keywords that will actually offer exposure and traffic for your sites.
It's not enough to know what people are searching for, you must also identify how much competition exists for a given query. Wordtracker provides data that helps you avoid wasting time trying to research keywords that have too much competition for you to rank against.Wordtracker also helps you to dig deeply into the "long tail" of your main phrases. Often, this is where true opportunities exist. 
- For example, your main keyword may be "golf clubs." You can use Wordtracker to find related phrases like "discount golf clubs sale." In most cases, broad (long-tail) keywords may actually have more competition than more targeted phrases. By helping you dig into the long tail, Wordtracker uncovers less-competitive phrases for which you can actually rank more easily.
Wordtracker Video Tutorial
This video is a very easy to use tutorial for the WordTracker keyword research tool. Watch and learn how to use Wordtracker for your keyword research.
Using Wordtracker For Your Online Business.
When you know the keywords that your audience is using in Google, you can hone your SEO campaigns to rank for those phrases. When you further identify which keywords have the least amount of competition, ranking becomes much easier.
Wordtracker is a great tool for revealing less-competitive phrases and uncovering the long tail of your main keywords. By using it, you'll enjoy two advantages. First, you'll avoid wasting time trying to rank for keywords that are too competitive. Second, you'll discover related phrases that may have been hidden from you.
You can try Word Tracker for FREE through a 7-day trial account. If you enjoy the service, you can even promote it to others, earning a commission for the sales you generate. We've been using it for our keyword research for years and we believe that you'll enjoy and benefit from Wordtracker's services as well.
Wordtracker Tutorial Pt2
Try Wordtracker today for free!
Keyword Research Tutorial
This keyword research tutorial explains what keywords are, why keyword research is important, and how web pages and/or sites can obtain search engine optimization (SEO).
What Is A Keyword?
A keyword is a word that has particular meaning to (the programming of) search engines, such as Google. In other words, it's what you type into Google to get an answer back. Similarly, a group of keywords is known as a keyword phrase.
- Keywords and phrases are selected based on their search, volume & competitive ability in search engines.
- Although there's no such thing as the "perfect keyword" or phrase, there ARE keywords and phrases that can help your niche website rank higher in search engines...the rest is up to what people think about your content and if they're willing to buy, return again, bookmark, etc.
Why Keyword Research?
Keyword research is done to find organic (also known as natural or actual) search terms - those that people actually enter into search engines, versus those that have already been researched and are bought by advertisers and corporate companies.
- The internet is a competitive, growing marketplace so having a set of relevant and successful keywords can help your web page obtain higher search engine results, whereas using poor keywords will rank you lower in search engines.
- In all, keyword research is about selecting keywords and phrases for SEO (which we will explain below) and increasing your website's return on investment (or ROI).
Search Engine Optimization (SEO) & Keyword Research
- Keyword research is performed during Search Engine Optimization (SEO), a marketing strategy that improves website traffic in regards to organic (actual) search engine results.
- The earlier your site appears in search results, the better your chances are of having visitors, and SEO can make this happen. In other words, SEO helps your website have "presence" in the World Wide Web.
- Click on the above link to learn about search engine optimization SEO strategies (other than keyword research) that can help you obtain higher search results!
Keyword Research - How To Choose Keywords for SEO
Search engine results are pages that include the exact searched phrase, or links that lead to such pages (read our On-Page Optimization post to learn about other SEO techniques). It's important to know that generic keywords (top searched words), such as food or clothing, are of no value to you because the competition over them makes it unrealistic for you to achieve a high search engine rating.
- Keywords should be around three to six phrases, and variations of similar phrases, to cover what your page is about and the phrases that you are hoping to rank for. It is important to ensure a natural flow of copy while still maintaining a proper keyword balance. In a 300-600 word document, you will want to use around 10 variations of your keywords on the page.
- Your most important keywords should be listed in the first content of your page and all phrases can (and should) be used and repeated somewhere else in the page content - naturally working in different variations. It's best to focus on words that are relevant but not overused, because when a web page is over packed with keywords (whether in the meta elements or content) it's known as keyword stuffing, and the search engine will label it spam.
Keyword Research Video
This video will walk you through the steps involved in doing successful keyword research. This video is very easy to learn from and will expose you to a very valuable tool to have for internet marketing.
How To Do SEO Keyword Research
Even though SEO keyword research is not an exact science, you can follow a process that will result in more effective decisions, rather then using keywords you may think are used. When researching keywords, you are finding phrases that people actually use, and that ALSO have decent (realistic) search engine ratings.
Follow these guidelines to conduct effective keyword research for your site and find superb keyword research tools:
1. Brainstorm & List Potential Keywords
- Based on your web site's niche, make a list of keywords that you think the ideal client would type into search engines when trying to find you. Having trouble? Try the Wordtracker FREE Keyword Research Tool.
- Next, form around 20 keyword phrases out of these words. For example, if your are selling cell phones, some key phrases may be the following: cell phones for sale, new cell phones, new cell phone models, buy a cell phone, best cell phone prices, cheap cell phones, discount cell phones, cellphone shop, buy cellphones online, etc.
2. Use The Google Keyword Research Tool To Test Phrases
- Type in around 10 phrases at a time (pressing "Enter" after each to begin a new line), click 'Get keyword Ideas' and then change the match type to the 'Exact' setting.
- These are Google's search volume results for keyword phrases that relate to yours. Look for good volume (generally above 2000) and other phrases that make sense for your niche website, jot down all of the phrases you like into a master list. Also, you can click the 'add' button next to each term you're interested in - they will be added to a list on the right hand side for even further research).
- Keep repeating searches and compare them to competitors. Think about new keyword phrase combinations and compile a master list of a few hundred phrases (depending on the size of your site).
3. Check Organic Keyword Competition Using Wordtracker Keyword Universe
- Go to Wordtracker and sign up for a free trial.
- Still unsure? Read Wordtracker Review before proceeding.
- Take your master list of key phrases and paste them into the field within Keyword Universe (up to 100 at a time).
- Select the keywords you would like to use based on their search, volume, and competitive ability. Pick the best, most relevant looking phrases that you believe your prospective clients might employ as well.
Email Newsletter Marketing
Email newsletter marketing is cheap, easy, and (if done right) a great way to communicate with current and potential customers. It's important to develop effective marketing methods, because without communication your online business will be unable to grow and make money. Read ahead to find out more about email marketing services and software that you can use to imporove your online business!
Why Email Newsletter Marketing?
In order for your online business website to obtain success, YOU are in charge of spreading the word. Most people won't purchase from your site the first time they visit, but when they do decide to buy, email marketing services can play a key role in overcoming the competition.
E mail Marketing Creates Relationships
As a familiar, non-invasive mode of marketing your website, e mail marketing (if done correctly) is an effective way to communicate with both current and potential customers. With email, there are NO in-person conversations, people can read from the comfort of home, and it's a constant reminder that lets others know about your site and how it can benefit them.
Usually, it is difficult to personalize letters to meet the needs of each subscriber. However, with your website's niche, marketing via newsletters is effective because subscribers have already taken the initial step and shown interest in your niche! All you have to do from here is remind them about your site and the services that can be of service to them.
Email Newsletter Marketing Software - AWeber
AWeber, one of the top names in e mail marketing, is a excellent email marketing software to use in the creation and distribution of your website's newsletters. With AWeber, you can do the following email marketing services:
- Create and customize newsletters.
- Deliver newsletters automatically, with no manual sending or remembering necessary.
- Send newsletters immediately or schedule for later.
- Test newsletters to find out which are more relevant and profitable.
- Find out who opened newsletters and clicked on your links.
- -With this, you are able to segment your newsletters to be more efficient in the future.
- You can even have your newsletter delivered as an RSS feed or automatically share it with your Twitter followers!
In all, AWeber is the program that can help you achieve your online business goals by developing relationships with subscribers and, for only $19 a month, is a cheap and easy way to market your business and overcome competition! Read our AWeber Review to learn more about e mail marketing and how AWeber can play an important role in building your online business.
Aweber Video Review
This video brings you a review of the Aweber program including how to set it up, and use it successfully. This is a great video for those of you who are new to this program and email marketing campaigns.
Email Newsletter Marketing Software & Tips
Still unsure about email newsletter marketing? Check out our email newsletter marketing software and tips to help you write more successful campaigns according to techniques that have proven successful for other online businesses (including ours) in the past.
How To Make A Niche Website – 5 Easy Steps
Below, are 5 free and easy steps on how to make a niche website. Website packages and ready-made websites cost money and are often too good to be true, so we've decided to share what knowledge we've acquired throughout our years of website development. Good luck with your business, and we hope to see you back at My Famous Website for more internet marketing tools and online business opportunities!
Intro: How To Make A Niche Website With WordPress
Phase 1 - Choose Business Niche and Domain Name
Phase 2 - Make Website With WordPress
Phase 3 - Customize Your Niche Website
Intro: How To Make A Niche Website With WordPress
How To Make A Niche Website
Phase 1 - Choose Business Niche and Domain Name
- Learn about Online Business
- Research potential Niches for your Niche Website
- Research potential Domain Names that are keyword rich
- Use Google Keyword Tool, Wordtracker, Google Trends, and Microsoft Ad Labs to compare domain keywords
- Register your domain name(s) at a trusted Registrar:
Bustaname.com | GoDaddy.com Review | Name.com Review - Setup your Hosting account
- Point DNS
Phase 2 - Make Website With WordPress
- Setup your new website in Web Host Manager
Phase 3 - Customize Your Niche Website
*Review the best practices of Website Design.
Setup your local computer
- Add a new website to your ftp client: filezilla | ws_ftp
- Setup a new folder on your local hard drive w/the name of your website, ‘website.com’
- Setup sub-folders called ‘backups’ & ‘images’
Customization via cPanel
- Login to your website cpanel: http://www.website.com/cpanel
- Setup email forwarder: support@website.com to support@fullquality.com
- Install WordPress blog software in ‘public_html’ directory (root folder or other) using Fantastico Deluxe.
Customization via FTP
- Download & upload .htaccess file
- Download & upload robots.txt file
- Download & upload WordPress theme
- Download & upload WordPress plugins (delete the ‘hellodolly.php’ plugin)
- Insert Website Tracking codes into footer.php
- Update theme images & css
- Customize colors to match the logo
Customization via WordPress admin
- Login to your new WordPress admin site: http://www.website.com/wp-admin/
- Click ‘Plugins’ and activate each plugin - some plugins may require additional activation steps
- Add ‘Users’
- Click ‘Settings’ and make the following changes:GENERAL
a. Update ‘Blog Title’
Type in a short blog title. This text goes at the right hand side of all of your posts, pages and categories titles. Keep it short and to the point. Remember, it will be at the END of all of your page titles, so make it generic enough to go with lots of other varying page titles, or simply leave it blank...
b. Update ‘Wordpress address’ -- Add “www” after ‘http://’ (http://www.website.com)
c. Update ‘Blog address’ -- Add “www” after ‘http://’ (http://www.website.com)PERMALINKS
d. Add “/%postname%/” to the ‘Custom Structure’ form field (a generated code should already be in .htaccess file)ALL IN ONE SEO
e. Update ‘Home Title’
Use your keywords carefully in here describing exactly what your site is focused on, what users can expect to find at your site. This is the words that people click on if they find your home page in a google / yahoo search.
f. Update ‘Home Description’
A more descriptive bit of information about what people will find on your site. This is the words that people will see on google directly underneath the link to your site (your home title).
g. Update ‘Home Keywords’
Keywords and keyword phrases seperated by commas. Put your most competitive or broad keywords here. - Update Sidebars
- Backup site files & databases
- Setup monetization methods & monetize website (monetize future content).
Phase 4 - Create Unique (Niche) Content for Your Website
- Write Articles
-First, do extensive keyword research
-Next, based on the niche of your website, outline your website's layout with pages, individual products, overview pages, posts, etc. - Project Members
- Resources
-MSN - Ad Lab - Write Sales Page
- Audio-Create & use audio
- Photos
-Create & use photos - Video
-Create & use videos
Phase 5 - Input, Monetize & Optimize Your Niche Website
Follow the guidelines below to input, monetize and optimize your unique niche website content.
- Login to website WordPress admin
- Click ‘Write’
- Click ‘Post’ or ‘Page’ (see project details for which to use)
- Enter the ‘Title’ (the name of the content file)
- Enter the ‘Content’ (open file, highlight all [ctrl-a], cut [ctrl-c], click ‘HTML’ tab, paste [ctrl-v])
- See project details for how to Monetize content
- Do content On Page Optimization
- Input ‘Images’, ‘Videos’, ‘Audios’, ‘Media’
- Select ‘Categories’ for each post or ‘Page Parent’ for each page
- Complete All In One SEO fields
- Use Keywords to serve as Anchor Text for links to non-competing resources
- Click ‘Publish’
- Review the published content on the site & make any necessary changes
Now that you've learned how to make your own website, next comes a very important part -- learning how to increase traffic and generate online revenue!
On Page Optimization Tutorial
On page optimization is the process of using SEO to design or re-design your website pages. If done properly, it will improve the search engine ranking and online visibility of your website and its pages. As a part of search engine optimization (SEO), on page optimization is the front lines of your SEO plan. To get started, use your keyword research data and combine it with these detailed SEO techniques to significantly increase your site's online visibility!
Introduction - Why On Page Optimization?
Step 1 - Input All In One SEO Fields
Step 2 - Input Page Content
Step 3 - Optimize Page Content
Step 4 - Monetize Page Content
On Page Optimization
Introduction: Why On Page Optimization?
Here are the three steps we use in our overall search engine optimization (SEO) strategy:
- SEO content writing - the initial steps of SEO.
- On page optimization - implementing SEO techniques into a website's structure.
- Off page optimization - using SEO techniques outside of a website's structure.
Improve Search Engine Ranking with Google SEO Techniques
Implementing on page optimization, plus knowing how search engines rank web pages is a vital part of the overall SEO process. Out of all the search engines online, the majority of people (around 75%) choose Google. 
Therefore, Google will be primary in our SEO techniques as well. Google is a very complex and changing phenomenon, and exactly how it works will never be made public. However, we can explain the main gist of the search engine and ways you can rank higher in Google...
- Google uses a meta 'crawler' or 'spider' called Googlebot to scan the internet and find good websites and pages to include in search engine listings. Googlebot only sees text (not pictures or videos - just the text that displays the pictures or video) in the form of source codes, when visiting your page. So, giving Googlebot the correctly formatted source code is needed for Google to determine your keywords and rankings.
- We use the All-In-One SEO plugin for WordPress to make this first step of optimization a snap. You simply type the text you want into the appropriate AIOSEO fields, and the plugin transforms the text into the exact source code Googlebot is looking to index.
NOTE: You'll need to have your WordPress website setup, the All In One SEO plugin (or Headspace II plugin) installed, your keyword research developed and article work order completed before beginning the on page optimization tutorial. If you have all of this in place, login to your WordPress dashboard and click 'Add New Post' or 'Page'. For this tutorial we will be using Pages, but Posts can be used interchangeably as well.
On Page Optimization Tutorial
Step 1: Input All-In-One SEO Fields
The first step in on page optimization is to fill in your WordPress page's meta tags in the All In One SEO fields based on your keyword research. This process can also be done in HTML of any platform, but WordPress makes it a piece of cake with the All In One SEO plugin. To enter your meta tags in the plugin, you must first setup a new 'Page'. Rollover 'Pages' in your WordPress dashboard and click 'Add New'. Next, take the Article Title from your work order and put it in the 'Page Title' field. 
Scroll to the bottom of your 'Page' and locate the All In One SEO Pack. Use your keywords to fill in the meta tag title, description, and keywords (from your work order) into the meta tag fields:
Video Tutorial: How to use the All In One SEO for WordPress
This video shows you how you can add the all in one SEO plugin in order to optimize your website.
Update the AIOSEO fields in this order...
A. "Keywords" field
Keywords are the phrases that we are hoping to rank for in the search engines. The target keywords (most important keywords) should be listed first, and similar keywords next. Use your keyword research to...
- Choose 1 keyword as your target keyword and add it to the 'Keywords' field.
- Choose 3 more similar keywords and add them to the 'Keywords' field (comma separated).
The keywords, and importance, need to be figured out first, as the keywords will be the focus for the other AIOSEO fields and any content added to this page.
B. "Title" field
Write a descriptive 'Title' for your page and add it to the 'Title' field. The keywords that make up your page's title carry a significant amount of weight in Google. Find out which pages use a certain keyword phrase in their title tag by typing quotes (" ") around the phrase and searching for it in a search engine. These pages are optimized (designed to produce high volume search results) because their titles include targeted, successful keyword phrases.
- Use your target keyword as the first words of your 'Title'. Google gives more weight to the words farthest to the left.
- Use your similar keywords and/or a call to action where appropriate, to finish the 'Title'.
- Keep the 'Title' to roughly 60 characters.
The 'Title', when viewed on your website, appears at the top of your web browser in the blue 'title bar':
The 'Title' also appears as the title of your Google listing (linked to your page):
C. "Description" field
Write a descriptive 'Description' for your page and add it to the 'Description' field. This description should both compel the user to act as well as further reinforce the keyword relevance of the page.
- Use your target keyword in the first sentence of the 'Description'.
- Work in a few of your similar keywords.
- Write directly to the reader with a call to action.
- Explain to the reader exactly what they will find on the page & make sure that the page does indeed contain such information.
- Keep the 'Description' to roughly 160 characters.
The 'Description' is the description that appears in your Google listing:
All In One SEO Example
Title: Slot Machine History - Discover the Secrets behind Online & Mechanical Slot Machines
Description: Learn the truth about slot machine history and find out how slot machines have evolved from the mechanical slot machines to online slot machines. Click to find the best slot machine history resource online.
Keywords: Slot Machine History, Mechanical Slot Machines, Online Slot Machines, Slot Machines
Check out this Google SEO "Search Help" page to learn how the All In One SEO plugin can improve your search engine results!
Here's an excerpt taken from this web page's source code (note: this page is updated often, so some of the fields may have changed). The 'Title', 'Description' and 'Keywords' fields, when viewed from your website, appear like this:
To view this (in Firefox), click 'View', and then click 'Page Source'. This is the source code that your computer reads and displays the output as the website you see and also what Googlebot sees and uses to determine where your page will rank in the Google Search Engine.
If you're not using WordPress or the AIOSEO plugin, you will need to add these tags manually between the source code 'Head' tags:
- head tags = <head> </head>
- AIOSEO Title = <title>YOUR TITLE</title>
- AIOSEO Description = <meta name="description" content = "YOUR DESCRIPTION" >
- AIOSEO Keywords = <meta name="keywords" content = "YOUR KEYWORDS" >
If Googlebot does not see these tags, it will use the article title and the first number of characters on the page for your listing.
Step 2: Input Page Content
If you're new to online business and internet marketing, it's best to write your own content. Being able to do online research, finding credible resources and writing informative, keyword laden content is a skill you must learn in order to master online business. Once you've learned and started to make some money, you can then hire professional writers to write your content. More importantly, if you don't know how to do it yourself, you won't know whether a writer is giving you quality content - and without quality content, you can kiss any decent search engine rankings goodbye.
- Inputting content is simply the process of writing content or cutting and pasting content you've received from your writer into your website pages.
Google SEO seems to prefer content to be a minimum of 250- 300 words in length.
Tags / Categories - In Wordpress admin area you can list relavent keyword Tags (posts & pages) and select Categories (posts) that match your articles keywords and content.
Step 3: Optimize Page Content
Once you finalize the All In One SEO fields and input your content, it's time to optimize the actual content on the page. It's the role of the copywriter to develop the first round of content and work in the targeted and similar keywords. As with any written document, the first draft is rarely the last. Follow these website optimization techniques to further improve search engine rankings for your web pages.
On Page Optimization Tips and Strategies Video
Keyword Usage - Ensure a natural flow of copy while still maintaining proper keyword balance. Density: Include a minimum of 10 keyword variations of your target & similar keywords per 300 words of text. Incorporate your keywords as follows:
- Headings: Use headings that are compelling and informative - these are your article titles and should include your target keywords because they carry high authority with Google. Capitalize each word, and do not use punctuation.
- Subheadings: Use keywords in your subheadings and apply <h2> and <h3> tags. Capitalize each word, and do not use punctuation. These carry less authority than headings, but are still important to Google. WordPress makes this simple with an auto-select that lets you apply <H> tags to text.
- Bold / Italics: Apply bold <b> & italics <em> to keywords throughout the text. Underlined text may or may not be important to Google, but we like to only underline words that are links. Density: 1 bold keyword and 1 italics keyword per 300 words of text.
- Links: Use keywords as the anchor text for internal links, resource links & affiliate links <a>. Internal links target the same window, and external links target a new window. Each page should contain relevant internal links to pages within your website and to relevant, non-competing external pages outside of your website. Apply no follow tags to affiliate links. Density: 2 affiliate links, 1 internal link and 1 external link per 300 words of text.
- Images: Images include logos, banners, pictures, photos, etc. Use keywords in image <img> names, titles, alt text, and captions. Link each image with a URL of your choice.
- Lists / Bullets - Article that contain lists <li> allows for easy scanning by the reader. Include a bold affiliate link in your list and watch your conversions skyrocket.
- Blockquotes - When you want to highlight something specific to your readers, use the blockquote to set this text apart from the rest of your article.
This is an example of a blockquote!
Lead Your Reader - Using keywords in headings, sub-headings, bold, italics, links, images and lists is vital for search engine optimization (SEO), but it's equally as important to setup your articles for readers to scan, and lead readers to the items on the page that you want them to click.
Skimming & Scanning - Make your page easy to skim and scan (which is what a lot of your readers do), yet still provide the important information that readers need. Lists are encouraged, so feel free to break down the content into lists when possible.
Consistent Voice - The page content and overall site should use a consistent voice throughout. Talk to your readers, not at them. Teach your readers, don't sell them. If you need to change up how the content reads, be sure to maintain the same voice.
Target Market - Know who you are trying to attract to your page, who is actually coming and what they are looking for when they arrive. Be sure to have what they are looking for, available and ready for them to click.
Features & Benefits - Be sure to list out both the features and benefits of your site. Bullets are great for this kind of information - a list of 4-5 bullets, with the final bullet being a call to action affiliate link, is a great method to use.
Calls to Action - Use textual calls that drive visitors to the point of conversion. At a minimum, I like one "call to action" above the fold and another at the very bottom of a page. One or two more are fine, but try not to over overdue it.
Active Words - Use words that do more than just inform. Try to compel your reader to take action with words like the following: Claim Your Bonus, Act Now, Download Free Software, Start Playing Now, Check This Out, Learn More, We Can't Do This All Day, etc.
Step 4: Monetize Page Content
Once you finalize the first few phases of on page optimization, make sure that the page is fully optimized by using the following monetization methods:
- Affiliate Links
- Affiliate Banners
- phpBay plugin
- phpZon plugin
- Google Adwords
Have at least one affiliate link, banner, offer, etc. visible above the fold.
More Ways To Improve Your Search Engine Ranking
These on page optimization and search engine optimization (SEO) techniques will help improve your search engine rankings, but there is still so much more that you can do to make your site successful. Using internet marketing tools like those found at MyFamousWebsite.com will provide you with simple, yet successful online marketing techniques and business opportunities. Click on the link above to find out more ways to improve your online business!
Google Analytics & Link Tracking
A step-by-step tutorial on how to setup a web site with Google Analytics and link tracking!
1. Setup a Google Web Site Analytics profile:
a. Click the "Access Analytic" button on the right side of the page (log in).
b. At the bottom of the page you will see an "Add Website Profile" link. Click that link.
c. Leave the profile type set to "Add a profile for a new domain".
d. Next, add the domain into the URL text box, and choose your country and time zone.
e. Click the continue button. You should now see the "New Tracking Code (ga.js)" which looks like this:
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-8941172-2");
pageTracker._trackPageview();
} catch(err) {}</script>
f. Copy this link tracking code and click the "Finish" button. You are now done with Google Analitics and may proceed to step 2.
2. Insert the link tracking code into HTML of Website.
a. Login to your website's WordPress admin panel.
b. Under the "Appearance" tab, click the "Editor" link.
c. On the right-hand side, there is a list of links to different .php files. Find "Footer (footer.php)" and click on that link.
d. Intert the tracking code within the HTML, just ABOVE the </body> tag.
e. Click the "Update File" button at the bottom of the page (You need to make this file writable before you can save your changes. See the Codex for more information.).
3. Create links to be tracked.
a. In order for link tracking to work successfully, links require a piece of code to be inserted. The code is:
onClick="javascript:pageTracker._trackPageview('/go/page-slug-link1.com');
b. To keep track of each link and what position it is on which page, we will employ a structured identification system. In the code, /go/page-slug-link1.com, "page-slug" will be the page in which the link is being placed. For example, if you were to place a link on this page:
http://www.roulletteonline.com/flash-roulette/, "/flash-roulette" would take the place of "/page-slug". "link1.com" is to be replaced by the name of the casino or Website that we are linking to. For example, if we were linking to Bodog Casino we could simply put "bodog1.com". The number "1" in the link means that this is the first link on the page that goes to Bodog. If it were the 2nd link placed on the page to Bodog you would use a number 2, and so on...
c. A properly coded link should look as follows:
<a href="http://www.roulletteonline.com/go/bodog/" target="blank" onClick="javascript: page
Google Analytics Video
This video will walk you through the Google Analytics program and show you how to use it and what kind of benefits it will provide you with. Learn how to track your customers and the traffic your website gets.
How To Search In Google
Google is a search engine that scours the web for pages relevant to a query. Comprised of a keyword or keyword phrase,a query is how you request data from Google (what you type in the search bar).
A basic query is generally satisfactory, but the following tips and tricks can help you learn how to search in Google more successfully and obtain better results!
Google Site Search Tips & Tricks...
Basic Google Search Tips
It's important to remember that a Google site search applies almost all queried words. Each queried word is separately searched unless it is a common word (a, the, for, etc)--which are usually ignored if they not first word in the query. Also, Google is not case sensitive and punctuation - except that of the dollar, underscore and hyphen symbol - is often ignored.
In a basic search, try to keep it simple, yet specific. In as few words as possible, use descriptive search words that you think may appear on the page that you are searching for.
Here are some cool Google Search Tips and Tricks
This video shows you some very helpful tricks and tips that will make your searching efforts much better. Watch and learn now all the cool things you can do with Google searches.
Google Advanced Search Tricks
- By default, Google Advanced Search considers all queried words, yet often ignores common words. Have Google pay more attention to a word by attaching a + symbol to the beginning (+how to play poker).
- Conversely, when a - symbol is placed in front of a word (or even a website) it is omitted from a search (buy gold - silver). However, unlike the + symbol, the - symbol needs a space between it and the first letter (or it would be deciphered a hyphen).
- Rather than searching for each word individually, adding quotations (" ") tells Google to search for an exact wording or phrase ("The Beatles").
- Google uses synonyms automatically. For example, the query [Iowa history] is additionally searched as [ia history]. It is possible to prevent such synonyms in your search by putting quotes (" ") around a word.
- By typing OR in all caps (Poker Tournaments 2009 OR 2010), you can further specify the words in a search. Without this, Google would search for sites that include both words on the same page, because "and" is the default.
- The * symbol is known as a wild card, and is a way to get Google to fill in the blank for you. Google uses this opportunity to find the best matches for whole words, not on the parts of the words themselves. For example [make money by * on the Internet] will return results about types of Internet services that people may be able to make money from.
- Search within a specific site by entering a web page title in the query. For example, the query [poker site: kickasspoker.com] will return pages only from kickasspoker.com.
- Search for a whole class of sites, such as only within an .edu domain site (college attendance: .edu). Or you can search web pages that are related in content by typing " related" before a website address (related: www.google.com).
