Google Wonder Wheel Review
With this Google Wonder Wheel Review you'll learn about Google's new research tool - the Google Wonder Wheel - and how it can help your keyword research. This Google gadget not only makes searching fast and easy, but it's a great way to find keywords and niche ideas for your website or blog! Scroll down to find out more about the Wonder Wheel and how you can use it for Google keyword research to benefit your online business!
What Is Google Wonder Wheel?
Introduced in May of 2009, the Google Wonder Wheel a free Google search tool that arranges related search results in a wheel-shaped layout. The searched phrase (query) appears in the center of the wheel, with even more related topics branched out around it. Clicking on a related term can also create a new "wheel" with more relative sources.
For example, here's a Google Wonder Wheel search on online business opportunities:
How To Locate & Use Google Wonder Wheel:
- Go to Google and enter a query in the search bar.
- Click the "show options" link located at the top left side of the results, and a side bar of options will expand to your left.
- Among these options, find the "Standard View" category and choose "Wonder Wheel".
- The Google Wonder Wheel should now appear on the left hand side of your Google search results (as seen in the picture below).
- The terms around the wheel are relevant to your query, and can be clicked on to branch out and find even more related terms.
Google Wonder Wheel & Keyword Research
As a graphical way to research topics, the Wonder Wheel simplifies all of your Google keyword research. There's nothing worse than spending hours upon hours researching keywords and phrases for your online business niche. However, with so many options on the screen at once, the Wonder Wheel makes it easy to identify topics within most niches OR discover new niches you had never even thought about! We think you will enjoy doing your Google keyword search via Google Wonder Wheel, because it can quickly research keywords, discover relevant longtail keywords, and help you get a feel for a niche - even before you start to research it. Plus, it's free!
- Please note that this should NOT be the end of your keyword research process! To make the final decision on your keywords, gather up your list and research how much traffic and competition each keyword or phrase has. To discover more about keyword research, check out our keyword research tutorial.
Although the Google Wonder Wheel isn't the only tool you use in the keyword research process , it's a great way to get started - especially if you're out of keyword ideas! To find out more on Google keyword research via the Google Wonder Wheel, Check out this video titled, "Google Wonder Wheel Keyword Research Tool Helps Discover Hidden Niches":
Promo Codes
Promo codes are a great way to attract people to your website. By helping your visitors save money online, your online business site can achieve higher traffic and purchases. Also, visitors will be more enticed to check back for more savings in the future! Scroll down to learn more about online promo codes and how you can use them to PROMOTE your site.
What Are Promo Codes?
Promo codes, otherwise known as online discount codes or discount promo codes, are codes consisting of letters and/or numbers that are used in online purchases.
- Just like normal coupons, promo codes are a promotional discounts provided by online merchants. They are part of marketing strategy, with the purpose of attracting new customers and reminding past customers what their business has to offer.
- In general, promo codes offer discounts, freebies, free shipping, and other great online deals that can help entice customers to make an online purchase and (hopefully) return again in the future.
- To claim an online promo code, all customers have to do is enter the code during their check-out process when prompted.
It's important to make sure that all online promo codes are legitimate and can be associated with the promotion of a product. This may seem like common sense, but it's surprising how many sites promote out-of-date codes. So, it's always smart to double check your promo codes before using or recommending them to others.
Using Online Promo Codes for Your Business
Let's face it, online shopping has made almost any product available to the mass public. Combine that with the tight economy of today, and people are much more likely to compare and contrast the choices available to them to make their dollars stretch even further. Why not take advantage of this opportunity by displaying promo codes on your site to help your visitors save even more money?!
Here are some helpful hints and strategies on how to use online promo codes for your business:
- The vast majority of online coupons today come from niche websites that refer visitors (with relevant coupons) to online shopping sites. Let's say someone has a niche website about football and promotes football-related products via the eBay affiliate program. By adding relevant eBay promo codes to their site, visitors may be more apt to take advantage of an offer, and then return again for even more chances to save.
- Most online promo codes are for NEW registrations or purchases, so they are a great way to entice visitors to sign up for and/or buy new programs, products, and/or services that you promote on your site. A popular use of "new registration" promo codes is through online sportsbooks, casinos, and poker rooms. Often called "bonus codes", these codes offer referring websites a chance to make money off of people's deposits and winnings. Learn how to become a poker affiliate, like Kick Ass Poker has done (note the "bonus codes" in the middle of the page)!
- Another great way to use promo codes, is to include them in your email campaign. By doing so, you can urge viewers to sign up for your newsletter - especially if you keep promo alerts up-to-date and include new code releases as well. To get started selling promo codes, test out other site's email newsletter campaigns to become familiar with the discount codes. Next, check your affiliate programs to see if they offer codes for you to advertise on your website. If they don't offer promo codes, this is not uncommon. After all they are free to find on other sites, and simple to display on your own.
Where To Find Online Promo Codes
First, you should check and see if online promo codes are available from your affiliate programs. Still in search of promo codes to display on your site? Check out the following online retailers that offer promo codes: eBay, Amazon, GoDaddy, Best Buy, and even Disneyland. Also, you should further research relevant sites (that relate to your niche) to see if they offer promo codes through email or an affiliate program.
After deciding on a code to promote, make sure to check the online retailer's corporate site to see if they have an affiliate program. This way, you can generate even more off your sales! More so, it's a smart idea to sign up for the retailer's newsletter so that you can find out about new codes and offers to help your visitors cut costs when they purchase from your site.
Ipswitch WS_FTP Review
This Ipswitch WS_FTP Review provides a summary of the file transfer protocol (FTP) software, WS_FTP, developed by Ipswitch. Over the years, we've tried out many FTP services and WS_FTP is by far the best software we've come across, because it takes the grunt work out of FTP by offering a more updated, user-friendly experience. Even better, WS_FTP has proven to be one of the most secure and reliable FTP programs available today.
What Is WS_FTP?
WS_FTP is an award-winning file transfer protocol (FTP) software from Ipswitch that enables files to be transferred among computers and servers. Revamped in April of 2009, WS_FTP is a step above the rest in dependable file transfers, fast connections, and user-friendly navigation.
FTP can be complex, so we enjoy the fact that WS_FTP has a lot of features that make moving and sharing any type computer file simple and straightforward - especially for new users - and that the software's security features keep our documents, server, and websites safe when transmitting computer files over the internet.
Ipswitch WS_FTP Features
WS_FTP makes sharing music, photo and video files, and publishing personal websites, blogs, and podcasts a piece of cake. Plus, you can transfer files anywhere, anytime, with complete security. Here is an overviea of our favorite WS_FTP features:
- Operating systems include Windows 2003, Windows Vista, Windows Server 2008, Windows 2000, Windows XP. Even better, installation is easy and only takes a matter of minutes.
- Server connection is done using Secure Shell (SSH), which sends data in an encrypted format to protect data and prevent data breaches.
- A two-pane interface displays both remote and local file systems, allowing you to easily drag and drop computer files.
- Log-ins and information are organized in a folder tree manner, and there's also a built-in search engine that lets you search for computer files and folders.
- There are several options for file handling, firewalls, logs, and transfer modes.
- Administrators can manage users of the program, limiting their ability to upload, delete, or rename files. Users can even be locked into their home folder, so that they can't navigate among other folders.
- Participants in the Ipswitch "service agreement program" are entitled to unlimited product support (via phone and email) and FREE upgrades.
Everything considered, if you're looking for file transfer software that's easy to use, saves time, and provides security, look no further. Click here to try out the program for free, with a WS_FTP Ipswitch File Transfer 30-day free trial!
Ipswitch WS_FTP - Basic Tutorials
FTP and web hosting tasks are simple with the Ipswitch WS_FTP program. Check out this video to learn the basics of starting an FTP connection using ws_ftp pro:
How To Initiate FTP Connection Using WS_FTP
Follow these directions to upload your website's files onto a server:
- Open the WS_FTP Client, and click Connect.
- Select your account, and click Connect.
- Find your files on your computer.
- Select each file and drag it to the folder of the server.
Congratulations! You have now created an FTP session that you can use each time you need to connect to your website via FTP.
Please note: In order for your site to show up on the internet (when you type in your domain name or IP address into a web browser), the first page or the home page must be named one of the following file names:
- index.html (standard HTML extension)
- index.htm (standard HTML extension)
- index.shtml or shtm (standard SSI, server side includes, extension)
- index.asp (standard ASP, active server page, extension)
- default.html (standard HTML extension)
- default.htm (standard HTML extension)
- default.shtml or shtm (standard SSI extension)
- default.asp (standard ASP extension)
The above documents are listed in order authority. For example, if you have both an index.html file and a default.html file, the index.html file will be the one that shows up when viewing your site. If you require a different home page name (called a "default document"), you can update it through the Control Panel. In most cases it is easier to rename your home page to one of the documents above.
Please note that some file names (such as .asp and .shtml) are reserved for specific types of web applications. If you are unsure of which file extension to use, you can safely use .htm or .html instead.
How To Upload Files Using WS_FTP
1. Open the WS_FTP client.
2. From the File menu, select Connect, and then Connection Wizard.
3. Enter the Site Name (this is a label for the ftp connection and can be anything you like). Click Next.
4. Enter the server address for your site (either your domain name or IP address). Click Next.
5. Enter the username and password for your site. If you don't enter your password here, that's ok. Instead, you will be prompted for your password each time you attempt to connect. Click Next.
6. Connection type should remain FTP. Click Next
7.Verify that your information is correct. Click Finish.
ClipArt Review
With this ClipArt Review, you will learn about ClipArt.com, and why it has become the most popular royalty-free clip art source on the internet today. Scroll down to discover what www.ClipArt.com has to offer, and how it can help your online business!
An Overview of ClipArt.com
ClipArt.com provides the largest collection of royalty-free computer clip art on the internet today - with over 10 million images, photos, animations, fonts, sounds, borders, buttons, icons that can be used for BOTH commercial and personal use. With high quality images always in stock, ClipArt.com is well-known for its easy navigation and vast amount of options:
All clip art can be searched by keyword or category, with filters along the way to make it even easier to navigate.- ClipArt.com allows subscribers to download up to 1,000 images per day.
- All downloads are compatible with Macintosh and Windows operating systems.
However, ClipArt.com isn't just a great way to improve our online content. More importantly, it's a SAFE option in preventing the all-too-common mistake of copyright infringement!
Why Use ClipArt.com for Online Business?
ClipArt.com is a professional and safe way to vamp up your website, blog, or email campaign. By providing relevant, professional clip art in your graphic design techniques, you can create an overall mood for viewers. As a result, your in your online resources will be perceived as more interesting, trustworthy, and up-to-date.
After all, nothing's worse than downloading an image from a search engine and then suffering in the aftermath. Whether it be copyright infringement or low-quality images, many believe it's better to be safe than sorry when it comes to graphic design techniques.
5 Reasons To Use ClipArt for Online Business:
- It is safe and legal. That is, all clip art will safely download to your computer and there's no need to worry about copyright infringement.
- Over 10 million quality options are available, with easy-to-use search navigation.
- All clip art can be used for either professional and personal use, and there are both online and print options - with up to 1,000 downloads allowed per subscriber every day.
- Downloads are fast. Plus, you can choose what type of file (gif, jpeg, etc) you would like to save an image as before downloading.
- It's a royalty-free site, so there are no hidden fees after paying for your subscription.
Still unsure about ClipArt.com? Learn more about www.ClipArt.com and what it has to offer.
ClipArt Subscription Info
All it takes to join ClipArt.com, is a small subscription fee. Sure, no one likes to pay for clip art when it's readily available online. However, ClipArt.com makes the process legal, easy and safe. Even better, for a limited time, you can save $30 on a one-year subscription. By simply paying a one-time fee, you are allowed up to 1,000 downloads a day - more than enough to satisfy your online graphic design needs.
Click here to save $30 on 1-Year of Clipart.com!
Questions or comments? Let us know in our comment section below! Want even more help with your online business? Feel free to browse even more internet marketing tools and online business opportunities here at My Famous Website.
Mozilla Firefox Review
This Mozilla Firefox Review provides an overview of the Firefox web browser and how we've used it in our online business. Since the majority of computers today come with Internet Explorer as the standard web browser, we're sharing why (and how) the Mozilla Firefox browser can significantly improve your web browsing experience.
Why Use Firefox?
The Mozilla Firefox browser is a free, open source web browser that allows users to access, navigate and search the internet. Since its debut in 2004, the Mozilla Firefox browser has been downloaded by over a BILLION people and is now the second most popular browser in the world today (under Internet Explorer, explained at the bottom of this page).
With the slogan, "Faster, Safter, Smarter, Better", this browser is one of the most innovative, user-friendly, and safe ways to navigate the internet. Here are the top five reasons we enjoy the Firefox browser:
- Fast performance and easy navigation.
- Safe surfing with updated security software, private browsing, pop-up blockers, and a staff that promises to keep you and your personal information safe.
- A feature known as "live bookmarks" allows users to automatically receive the latest RSS updates from websites of their choice.
- Tabbed browsing, which means you can open tabs at the top of your browser window (instead of separate windows). This makes it easy to switch back and forth between pages, and saves system resources by using only one browser.
- Customization options are based on your individual needs and interests, including countless add-on capabilities (further explained below) and a built-in search bar that includes a drop down list of search engine choices (Google, Yahoo, Amazon, Wikipedia, eBay) with the option to add new ones.
Firefox Add-Ons
Firefox Add-Ons are features that can be installed on your Firefox browser. We like the fact that Firefox provides options to search within the whole add-ons collection, within categories, among popularity, and so on.
Our favorite way to keep our add-ons up-to-date is with the Mozilla Firefox Add-on Collector, because it notifies when add-ons are going to expire or if updates are available. To find our other favorites, check the Firefox Add-Ons review!
Firefox Video Review
Check out this video review of Mozilla Firefox from CNET:
Firefox vs. Internet Explorer
For most of the population, Internet Explorer (developed by Microsoft) is the standard web browser. Even though this standard browser has "worked fine" so far, there are other browsers (like Firefox) that are more up-to-date and secure when compared to that of Internet Explorer.
- More so, Internet Explorer has become so well-used that it's now the most popular target of hackers and viruses, yet Microsoft has failed to keep up with security issues.
According to the Washington Post, Internet Explorer users are 76% more vulnerable to online threats than Mozilla Firefox users.
Overall, we believe the Firefox browser is fast, easy, and user-friendly web browser that offers many innovative and secure features - especially when compared to that of Internet Explorer.
Click here to download the Mozilla Firefox browser. If it improves your web browsing experience as well, let us know in our comment section below!
As always, don't forget to check back at My Famous Website to find even more internet marketing tools and online business opportunities!
New Contractor – Quick Start Guide
As a new contractor, there are a number of things you need to set up in order to work in harmony with the Project Manager Plugin. We provide you with the necessary tools you will need to successfully use the project manager plugin. Listed below are a number of programs and tools that we use on a regular basis to make communicating, tracking hours, browsing the web, and etc. much easier to accomplish. Please take the time to download each program and familiarize yourself with these components.
Mozilla Firefox - Firefox is the preferred web browser for us when working with the Project Manager Plugin, and for most anything we do on the web. We like it because it is faster, more reliable, and more secure than most web browsers such as Internet Explorer. Firefox is the web browser we use and and we recommend you run the Firefox browser when using the Project Manager Plugin. It is free to download and is very easy to set up and get started.
- Learn more about using Firefox with this Mozilla Firefox Review
- Download Mozilla Firefox
Skype - Skype is a powerful communication tool that we use for all of our communication needs such as instant messaging, online phone calls and video chat to make communicating much easier and make you more productive with your time. Skype is great for online business and is the best way to stay connected to co workers via the internet.It is free to download, and it is very easy to use.
- Want to learn more about Skype? Read this Skype Tutorial and answer all of your questions
- Download Now
Adobe Fireworks - Fireworks is the graphics program that we highly suggest using for creating the graphics needed to compliment your web design. It is an easy to install and is very user friendly. Fireworks offers you a dynamic graphics program that is fast, reliable, and has a broad range of capabilities. It allows you to create, customize and enhance any images or graphics along with a number of other capabilities. Adobe Fireworks is a favorite among most web designers, and we really enjoy using it along with the Project Manager plugin.
- Try a Free Trial of the latest Adobe Fireworks CS4
- Purchase the Adobe Fireworks CS4 program
Toggl - Toggl is a wonderful program for tracking work hours and makes it very easy for an employee to submit their working hours to their boss. Toggl is free to use and is very easy to sign up for and use. Toggl allows you to easily manage your time and record what it is you worked on and easily run a report for billing purposes. It is crucial to have Toggl as a way to record your time because it allows your boss to see what it is you use your time for, and how long you worked throughout the week.
- Read this Toggl review and learn more about what Toggl can do for you
- Download Now
PayPal - Is the safest way to send/receive money, set up a merchant account, and make online payments. It is fast, accurate, and reliable. We use Paypal for our online payroll, and send and receive money. Paypal is a great online tool and is highly recommended to use along with the Project Manager Plugin.
- Not sure about PayPal yet? Read this PayPal Review and learn everything there is to know about PayPal and how to use it.
- Signup For PayPal
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NotePad - Window's Notepad comes with most PC computer's basic packages and is a great text editing program when working with the Project Manager plugin or anything for that matter. It provides you with a fast, simple, and easy to use text editing software that can edit files of almost any format. We rely on the Note Pad for carrying out simple copy and paste text editing to add or subtract pieces of content for our websites or project manager plugin.
- Check out this Notepad Overview by Windows for more information about the Notepad software
- Download Windows Notepad for FREE
WS_FTP - File transfer software such as WS_FTP is a huge part of online business and makes transferring or exchanging information very fast and easy to do. If you need to transfer files and information quickly and safely, then there is no better way than using WS_FTP file transfer software. We use this FTP transfer to safely transfer files in a fast and easy manner. This program ensures the protection of your important documents and files and allows you to transfer files with ease.
- Download a WS_FTP Free Trial
- Purchase the full version of WS_FTP Software
ClipArt.com - Clipart is the best source for royalty-free clip art images for commercial and personal use. It provides a safe and professional way to customize your website, blog, and etc. You can create an overall sense of professionalism while providing creative pieces for your viewer's pleasure with this graphic design program. Clipart has the largest selection of clip art, with over 10 million images, photos, animations, icons, and much more that are available online. Clipart allows you to download up to 1000 images a day and is compatible with both Windows and Macintosh operating systems.
Squidoo Review
This Squidoo Review is an overview of what we've learned about the site and how it has benefited our online businesses. Squidoo provides a fun, simple, and FREE way to share your interests and generate SEO for your website. Scroll down to find out even more about how Squidoo can benefit your online business as well!
What Is Squidoo?
For the public, Squidoo is a site that contains a portal of different topics. People can choose a topic of their choice, and then browse among relevant listings to obtain a better understanding. Sites like Wikipedia do this as well, but for many Squidoo is a more interactive and creative way to obtain an quick overview of a topic.
For those like us in the online business world, Squidoo is a web platform that allows anyone to create a free web page. This page can then be linked to your website or blog to drive visitor traffic that you wouldn't have came across otherwise. Even better, Squidoo is free to use for EVERYONE! The only catch is that there's some crazy terminology to learn along the way:
- A Squidoo web page is called a "lens"
- The publisher of a lens is the "lensmaster"
- Every Squidoo lens is built with "modules"
In other words, a lensmaster (you) can create a lens, then build that lens with modules (based on a topic of choice) and then display this module-filled page to the public. Modules are simply features that can be added to your Squidoo lens to organize content and make it more appealing. Modules include text, RSS feeds, eBay and Amazon affiliate features, Google maps, voting polls, and tons more. Even though the Squidoo terminology can make lens construction seem complicated, it's actually very simple - with Squidoo links to help you out along the way.
After a Squidoo lens is published, people can visit and rate your lens, bookmark it on their web browser, share it with friends through email, or even link it to social networks like Digg or Facebook. Read along to find out how you can attract these visitors, and generate SEO for your web sites.
Squidoo - Online Business & SEO
Even though a Squidoo lens doesn't give you as much control as a web platform like WordPress would, it's a great place to promote your website or blog, and generate some traffic (and hopefully sales) for your current web sites. We did this with our website KickAssMMA.com, by constructing relevant Squidoo lenses and then linking the lenses back to our MMA site to generate traffic (that would not have existed otherwise). 
Check out our Squidoo lenses below to see how we've used Squidoo to generate traffic and build SEO:
Squidoo Tutorials
To learn even more about Squidoo, here are some helpful tutorial materials from eBay.
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 Squid Like com Premium Domain Squidoo Marketing Social Media  US $103.35
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 Squidoo Profits US $2.99
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 SOS 302 Octopus Squid Ocean Sea Animal Silver Dangle Earrings Jewelry Squidoo US $3.99
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| Powered by phpBay Pro |
For even more choices, check out digital products like Squidoo Myths Exposed, Squidoo Blueprint, or Flipping Squidoo Lens for Cash. Or, you can click on this link to search among all Squidoo items via eBay.
Squidoo Video Tutorial
Check out this YouTube video, What Is Squidoo?
Click on this link to make a free web page with Squidoo. Still confused about the site? Check out these handy Squidoo tips to help you get started, and don't forget to check back at My Famous Website for even more internet marketing tools and online business opportunities!
Online Business Dictionary
This Online Business Dictionary defines all the terms that are found on My Famous Website. Listed in alphabetical order, we've gathered many online business terms and are still adding more. Feel free to click on the words that are blue for even more information.
Looking for a term, but can't find it? Give us your insight on how we could make our dictionary better by posting in the comment section below.
3StepAds - a free advertising blog where you can promote your business, products/services, and affiliate links.
4 Day Cash Machine - a 4 day email marketing campaign developed by Frank Kern.
404 Page - an generic error page that results when a URL cannot be found.
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above the fold - the section of a web page that is visible without scrolling down. This term is taken from newspapers, referring to the top half of the front page (see "below the fold").
Adobe Systems, Inc. - a leading, high-quality software company that produces graphic design and desktop publishing applications.
advertisement - a message that attempts to influence or reinforce an advertiser's products/services toward consumers. On the Internet, advertising is most commonly delivered via e-mail, or in the form of banners on web pages.
advertising - using an advertisement to attempt to influence or reinforce an attitude and/or behavior towards the advertiser's products/services.
affiliate - a web site, company, or marketing program that promotes products/services for a merchant in exchange of a commission.
affiliate link - a link to an affiliated web site that sells products/services.
affiliate marketing - a type of internet marketing that involves selling another's products/services for a share of the online revenue. The owner of the product/service usually provides marketing material such as affiliate links, banners, etc.
affiliate program - a program that allows others to sell for others in exchange of a commission.
alt text - the alternative text that is displayed when an image can't be displayed.
Amazon - an affiliate site that pioneered affiliate marketing, and extends its market reach by selling products/services via the internet.
anchor text - the clickable (hyperlinked) text on a web page
AWeber - an email marketing software that helps online businesses create, run, and manage email campaigns.
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B2B - a "busines to business" marketing or transaction of goods/services.
B2C - a "business to consumer" marketing or transaction of goods/services.
back link - a hyperlink from someone else's website to your site.
banner ad - a web graphic (usually GIF or JPEG and rectangle in shape) that is placed on a web page, and serves as an advertising unit that links visitors to an advertiser's web page/site.
below the fold - the section of a web page that is only visible by scrolling down on a page. This term is taken from newspapers, referring to the bottom-half of the front page (see "above the fold").
blog - short for "web log" - a web site (or portion of a website) that features chronological publications of information (blogs, which are similar to a diary/journal) - usually based on a specific subject, and users have the ability to comment.
Bookmark - a web browser feature that allows users to store website addresses/links in a folder for future reference.
bounce rate - refers to how quickly a visitor leaves a website.
brick-and-mortar business - a traditional business operation that involves face-to-face communication, and an actual building (office or store) that serves the public. (see web-based business).
browser - see "web browser"
browsing - the process of exploring the World Wide Web, with a definate objective or strategy in mind (see "web surfing").
button ad - a graphic web advertising unit that is smaller than a banner ad.
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Camtasia - a screen recording software that allows you to record anything on your computer screen.
Cascading Style Sheets - see "CSS"
click - the act of selecting an internet link by placing one's mouse cursor on hyperlinked text, graphics, banners, or buttons (see "click-through rate" and "hyperlink")
ClickBank - a popular affiliate program that provides thousands of digital products for others to sell (and make money from) online.
click-through - the process of clicking through an online advertisement or link in order to reach the ad's (see "click").
click-through rate (CTR) - the percentage of visitors who click on an advertisement. Found by dividing the number of users who clicked on an ad/link by the number of people who visited your site (see "click").
co-branding - internet commerce, in which two businesses work together to market a good/service. - a website with a significant visitor base that advertises one or more goods/services for another online business
conversion rate - the percentage of visitors who take a desired action.
cost per acquisition (CPA) - How much money was spent in order to obtain a new client or sale
cost per click (CPC) - the price you pay when someone clicks on a link (what's different b/t this and PPC?)
cost per thousand (CPM) - cost per thousand ad impressions, or views (M is the roman numeral for 1,000).
CPA - see "cost per acquisition"
CPC - see "cost per click"
CPM - see "cost per thousand"
CTR - see "click-through rate"
CSS - Cascading Style Sheets (CSS) are HTML codes that allow web page appearance to be altered or changed.
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dangling links - a link to nothing, when a link is clicked but both the visitor and the search engine crawler are left at a dead end.
deep linking - linking to a web page that is not the home page of a site.
description tag - an HTML tag that appears in search engine listings, and provides a description for a web page
domain name - an internet web address (such as www.myfamouswebsite.com) that is based on the Domain Name System (DNS) and identifies the official name of a web site (see "URL").
domain name registrar - a company that manages the reservation of Internet domain names, and offers such services to the public.
Downtown Host - a web hosting service that specializes in shared web hosting, blog hosting, and resller hosting solutions.
Dreamweaver - the HTML editor created by Macromedia
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eBay - is an online auction website that allows people to host and shop online auctions. Through eBay, both it is able to buy and sell a broad variety of goods and services on a global level from the comforts of home. eBay also owns Paypal, Skype, StubHub, and other online businesses.
eBay Partner Network - eBay's affiliate program in which online sellers are paid a percentage of commission whenever something is sold.
ebook - an electronic book (.pdf file or plain text file) that you can read on your PC. These sell really well online because no shipping charges are involved, and delivery is instant.
email - (short for electronic mail) the transmission of online messages via email services such as Gmail, etc (add to this)
email marketing - using email to communicate, promote, and sell to consumers.
email newsletter - a newsletter (a regularly distributed publication) sent to subscribers via email.
email spam - unwanted, unsolicited email
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FileZilla - a free, portable, and open-source FTP application that holds your server list and settings.
Firefox web browser - a free, open source, safe web browser (such as Internet Explorer) that allows users to customize their browser options and add-ons accordingly.
Firefox Add-Ons - features that can be installed on your Firefox web browser. The types of Firefox Add-Ons include extensions, plugins, and themes.
Fireworks MX - the image editor created by Macromedia
flash - multimedia technology, developed by Macromedia, that allows...(add on)...in a relatively small file size
forum - a website that serves as an online community, in which visitors can read and post topics and exchange ideas.
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GIF - (Graphic Interchange Format) an image file that's used for graphic (non-photographic) images (see JPEG).
GoDaddy - a domain name registrar site where people can register an Internet domain name and web hosting (a domain name registrar).
Google - the most popular search engine on the internet today.
Google Adwords - a google program that includes pay-per-click (PPC) keyword research can drive traffic to your website.
Google Adsense -a Google advertising program in which website owners display Google ads on their site, and get a percentage of ad (PPC) revenue.
Google Analytics - a program that tracks your hyperlinks, and gives you the ability to understand where your traffic is coming from and how much traffic you are receiving. With this vital information, you can further optimize your site to get more targeted and specified traffic.
Google Keyword Tool - helps you decide what search terms and keywords to target, so that you can obtain more search traffic to your site. - Shows you related keywords to use and the number of people who are searching for them. It also gives you information on the costs involved for related search campaigns that you could use to market your product and/or service.
GoToMyPC - a remote desktop connection software that allows you to connect to your PC from any location.
graphic design - (also known as desktop publishing) the use of graphic (visual) elements and text to communicate an idea or concept.
graphic design software - (also known as desktop publishing software) software such as Adobe, Quark, Serif, Corel, or WordPress that are used to graphically (visually) design a webpage.
guerilla marketing - unfair marketing with the purpose of getting maximum results from minimal, irrelevant resources.
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.htaccess - stands for hypertext access, and is a directory-level configuration file made of HTML language that tells a server how to configure your website.
HTML - See "Hypertext Markup Language"
HTML editor - a software that's used to create and edit HTML documents (examples include Dreamweaver and FrontPage).
hyperlink - (also called a link) a gateway to another web page or site, usually in the form of different colored text or an object.
hypertext - differentiated from normal text by a different color, underlining, or both. User is transferred by a mouse click.
Hypertext Markup Language (HTML) - a "markup language" that's used to create web content (web page copy, images, sounds, animatation, etc). Web browsers use HTML to interpret web content for viewers.
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impression - when a person types a term into a search engine and a web page or ad is displayed, this is termed an impression on that person
inbound link - a hyperlink that points to your site from a site other than yours (opposite = outbound link).
internet marketing = the use of the internet to communicate, advertise, promote, sell and/or distribute products/services to others.
Internet Protocol (IP) address - an identification number (four sets of numbers seperated by periods) that identifies a specific computer that is linked to the internet.
IP address - see "internet protocol address"
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JPEG - (Joint Photographic Experts Group) an image file format that is used for photographs (see GIF)
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keyword - a word that is typed into a search engine.
keyword phrase - (also called search string) a series of keywords that are typed into a search engine.
keyword research - an analysis of which keywords would yield the highest potential return on investment (ROI) for your website - depends on frequency, and how specific or general a specific term is.
keyword stuffing - an unethical SEO technique, in which one or more keywords are repeated throughout a web page's content in an attempt to rank higher in organic search engine listings.
keyword tag - a meta tag that uses keywords to define the primary theme of a web page/site
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link - see "hyperlink"
link checker - a tool that is used to check for broken hyperlinks
link popularity - the amount of quanity and quailty sites that link to your site
linkrot - when a web page if moved or deleted, and is no longer reachable at its previous URL.
link text - the text that is contained in (and sometimes near) a hyperlink
log file - a file which records activities on a server, counting the number of times each event occured. These files can help determine how successful a web site is and show where it could be improved.
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marketing plan - the part of a business plan that outlines the marketing strategy for a product and/or service
META data - hidden HTML tags that allow a page to be indexed in search engines. Made up of a META title, description, and keywords.
META description - an HTML code that summarizes what a web page is about, often appearing in search engine listings.
META keywords - an HTML code that specifies the main keywords of a web page.
META tag generator - a tool that generates META tags based on input page information.
META tags - HTML codes that describe various themes of a web page.
META title - the HTML code that specifies a web page's title, and appears at the top left corner of a web browser.
monetize - to convert something (like a web page/site) into monetary value; to make money off of something.
MyFax - an online fax service that lets you send and receive faxes directly from your computer, which no fax machine required.
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Name.com - a domain name registrar site where people can register an Internet domain name (a domain name registrar).
natural search engine listings - (also called organic) the unsponsored listings that occur in search engines. Search engine optimization (SEO) is the process of trying to rank higher in natural search (see "sponsored search engine listings").
navigation - movement from one web page/site to another
netiquette - "network etiquette" regarding acceptable online behavior, an online code of conduct.
newsletter - see "email newsletter"
niche - the focused area of concentration (or theme) that a business can be built upon.
niche keywords - keywords that relate to specific terms needed for a niche website or blog.
niche marketing -the act of marketing to a particular group of people who share interest in a niche.
niche website - any website built around a particular niche (or theme) that is clearly focused on a single market segment.
Notepad - a text editor that is part of Windows.
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online marketing - selling any product or service on the World Wide Web.
on-page optimization - changing a web page to improve its rankings in natural search engine listings.
off-page optimization - popularity outside of their own web pages
optimize - to make something (like a web page/site) more efficient; to get the best out of something.
opt-in email - email that a recipient agrees (opts in) to or requests (see permission marketing)
organic search engine listings - see "natural" search engine listings.
outbound link - a link that goes to a site outside of yours
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page view - a request to load an HTML page
Pay Pal
pay per click (PPC) - when payment is solely based on qualifying click-throughs (change)
pay-per-click search engine listings - see "sponsored search engine listings"
pay per sale (PPS) - when payment is solely based on sales
permission marketing - when a marketer must ask a customer permission before marketing, such as opt-in email marketing.
PHP coding - a scripting language that is used to build, manage, and personalize the content of a web page.
phpBay Pro - an affiliate plugin that allows web pages to post eBay auction listings, with both parties sharing the profit.
phpZon Pro - an affiliate plugin that allows web pages to post Amazon product/service listings, with both parties sharing the profit.
plugin - pieces of code that have been developed by to enhance your a web page or site.
portal - a web site/page that acts as a gateway to other web sites/pages through links.
PPC - see "pay per click"
publishing software - see "graphic design software"
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ranking - the position a website/page holds in a search engine for a given search term.
rate card - (double check this term) a document that details the prices for various types of ad placements.
reciprocal links - links between two websites, this often involves an agreement (among site owners) to exchange links.
return on investment (ROI) - the amount of money an advertiser gains from ads, compared to the amount of money the advertiser spends on their ads. - The amount of money made as a result of what was spent on an advertising campaign.
robots.txt - a text (.txt) file that is found (or placed) on a website's server, with the purpose of telling web robots (also known as web wanderers, crawlers or spiders) how to decipher that website's pages.
ROI -see "return on investment"
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search engine - an online program (like Google or Yahoo) that indexes documents and then attempts to match them to relevant search requests.
- allows web pages to be searched for on the internet.
search engine marketing - using the processes of keyword research and search engine optimization (SEO) to gian higher traffic and search engine rankings for your website/page.
search engine optimization (SEO) - the process of choosing natural keywords and phrases that relate to a site and are also popular in search engines. - The process of improving a web page's rankings by making it highly relevant for specific keywords. Involves both on-page optimization (improving the actual website) and off-page optimization (popularity outside of their own web pages)
- The process of altering the content and meta tags of a web page in order to make it more "search engine friendly" (to make it rank higher in natural search engine listings for a particular search term).
search engine spam - irrelevant content that attemps to manipulate search engine rankings (add to this)
search engine spider - also called a web crawler or robot, is a program that crawls the internet visiting web pages to search out of information to add or update a search engines index of pages (edit). - Software that searching the Internet for keywords relevant to queries in search engines.
search string - see "keyword" and "keyword phrase"
self-serve advertising - advertising the can be purchased without the assistance of a sales representative (double check this term).
SEO - see search engine optimization.
ShareASale - an affiliate marketing network where people (affiliates) can find products to promote, and then earn commission through their own website for any referrals they generate. Merchants can use the program to implement, manage, and track their affiliate program.
- ShareASale - http://en.wikipedia.org/wiki/Shareasale
site search - a search that is specific to just one site.
Skype - an internet communication service that provides services like online phone calls, voicemail, text messaging, video chat, instant messaging.
Smug Mug - an online photo and video storing, sharing, and selling site.
social media - a category of websites that are centered around user interaction and user-generated content (such as Facebook or MySpace).
spam - content that is unwanted, inappropriate and extremely low in value (add to this).
spider - see "search engine spider"
sponsored search engine listings = (also called "pay-per-click search engine listings") the sponsored listings that occur at the top, bottom, and side of natural listings. Google and Yahoo are the top two search engines in the sponsored listings category.
Squidoo - a user-generated web platform that allows users to create free pages (called lenses) for subjects of interest.
Stat Counter - software that keeps track of a web site's statistics (visitors, unique visitors, which pages are attracting visitors, which ones are driving visitors away, etc).
surfing - see "web surfing"
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text ad - an advertisement that uses text-based hyperlinks
text editor - a simple word processing program (like Notepad) that don't allow text to be formatted (bold, italic, color, etc). These programs are great to use in the creation of web site content, because only the letters themselves (and no extra, annoying codes) will be pasted within.
title tag - an HTML tag that defines the text that appears in the top, left of your web browser. This is often used by search engines as the title of a listing.
Toggl - a time tracking website that allows people to keep track of the time they spend on various projects.
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unique visitors - the number of people who view a web site during a specified amount of time (a day, a month, etc). A web site's "log file" approximates the number of unique visitors during this time by using cookies to identify the PC's that visit (using IP addresses to identify multiple visits from the same domain).
URL - (Uniform Resource Locator) the complete internet address of an internet location, that inludes information to the left of the domain name, identifying the correct Internet protocol (such as http://www.myfamouswebsite.com) - see "domain name"
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vBulletin - (vB) an internet forum software that is used to create community forums for a website.
visitors - the number of people who view a web site (see "unique visitor").
viral marketing - marketing in which people pass along (just as a virus spreads) a marketing/promotional message from one person to another out of interest (rather than force or monetary gain)
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web-based business - a business operation that uses the internet to serve the public, and has lower costs and greater flexibility than brick-and-mortar operations (see brick-and-mortar business).
web browser - ("browser" for short) a software application (such as Mozilla Firefox or Internet Explorer) that allows users to access, navigate and search the World Wide Web and translate the HTML of web pages into text, images and sounds. - and can be customized with add-ons.
web directory - a categorized, organized list of web sites.
web host - a service that provides internet connectivity, and allows the public to use an online server to store, manage, and maintain a web site's files. In other words, it's a physical location in which a website is kept and connected to the World Wide Web.
web log - see "blog"
web page - the pages the make up a website, and are intended to be viewed on the internet with a web browser.
web searching - an exploration of the World Wide Web with a definite objective and strategy in mind.
web surfing - exploring the World Wide Web without a definite objective or strategy (see "web browsing" and "web searching")
web traffic - the amount of visitors and visits to a website or page.
website - a collection of web pages (owned by an individual or company) that are intended to be viewed on the internet with a web browser.
website usability - how easy it is for visitors to use a web site
WordPress - a free web hosting service that specializes in shared web hosting, blog hosting, and reseller hosting solutions.
WordPress plugins - folders, files or pieces of code that are developed to enhance your WordPress experience, or to make your website more profitable.
WordPress themes - codes that change the design and appearance of your website.
Wordtracker - a free keyword suggestion tool that reports what keywords and phrases are actually being used in search engines.
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Yahoo - the 2nd most popular search engine (see "Google").
Yahoo Site Explorer - shows you where your backlinks are coming from and how many you have.
4 Day Cash Machine – Email Campaign
The 4 Day Cash Machine email campaign is a great way to test your existing email list and put some extra cash in your pocket. This simple, straight-forward system has proven to be successful for many online businesses. Scroll down to find out how the 4 Day Cash Machine can be a great email marketing campaign to add to your online business as well!
What Is The 4 Day Cash Machine?
The 4 Day Cash Machine is an email newsletter marketing campaign developed by Frank Kern. As part of Kern's "Mass Control" training course, the 4 Day Cash Machine is actually a very simple email marketing program that involves the following:
- Offering a product or digital service for an incredible (discounted) sales price during a four-day time period, with the offer expiring on the fourth day.
- The first email explains a "great" offer, its benefits and includes a call-to-action for subscribers to purchase the product/service. The remaining three emails then serve as reminders - reinstating that the discounted price of the product/service is about to expire.
Check out this link to see how our first day of the Trying the 4 Day Cash Machine went! For the last three days, read our Email Marketing Success with 4 Day Cash Machine post.
What Do I Need for the 4 Day Cash Machine?
The following is needed to successfully launch the 4 Day Cash Machine email campaign:
- A product or service that can be offered to your consumers. Since this campaign is meant for any product/service at any time, ClickBank is a great place to look if you need to find a product/service to offer your email list. Go off your website's niche...
- An email list. Even a prospect list that is from forever ago will work. What do you have to lose anyway?
- In order to send the emails, and email marketing software is a necessity. We use AWeber, because it is simple and easy to send out mass email campaigns at anytime. Plus, you can see statistics from your email campaigns, including how many opens and click-troughs there were.
4 Day Cash Machine Benefits
By using the 4 Day Cash Machine, an online business will have the opportunity to make more sales, market a website and its services, and generate more web traffic. Great results from a simple technique! For an overview of our campaign, check out our 4 Day Cash Machine case studies to see how everything went!
4 Day Cash Machine Video
"Frank Kern 4 Day Cash Machine"
4 Day Cash Machine - Frank Kern
As explained above, the 4 Day Cash Machine campaign was developed by Frank Kern as part of his "Mass Control" training course. Check out Kern's "Mass Control" course packages below - all available at discount prices:
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4 Day Cash Machine – Case Studies
The 4 Day Cash Machine is an email newsletter marketing campaign that has proven successful for many online businesses. Along with our email newsletter marketing software AWeber, and our affiliate marketing partner site ClickBank, we conducted the following case studies to test out the "4 Day Cash Machine" for ourselves. Scroll down to see how our 4 Day Cash Machine campaigns turned out!
What is the 4 Day Cash Machine?
A past employee of ours, who now runs PotPieGirl.com, told us about the "4 Day Cash Machine". Simply put, the 4 Day Cash Machine is an email newsletter marketing campaign that involves offering a product or digital service at a discounted price for four days in a row - with the offer expiring at the end of the four days.
- The first email explains a "great" offer, its benefits and includes a call-to-action. The remaining three emails then serve as reminders - reinstating that the special sale price of the product/service is about to expire.
- By using the "4 Day Cash Machine", an online business has the opportunity to make more sales, customer awareness, and web traffic.
"4 Day Cash Machine" Case Study #1
We put the "4 Day Cash Machine" campaign to use with our Dealer-Training site and Poker Dealer School, which includes an eBook, videos, tricks of the trade, instructions, and a certificate of completion.
- With our Poker Dealer School, anyone can learn how to deal poker at casino standards and make around $300 a night dealing at poker tournaments.
- The subscribers who purchased the program already were automatically deleted from the email list. So, we offered the program to subscribers who had not purchased the program yet, hoping that a discount price would entice them to do so.
Although the "4 Day Cash Machine" seemed spammy at first, the internet marketing techniques proved to increase our sales and generate more web traffic. Here's how the process went:
- The price of the Poker Dealer School was marked at 75% off. Since the normal selling price is$197, this offer was only $49 - pretty significant savings for someone who's looking to learn the art of dealing poker.
- We wrote a 4-day email series and put the "4 Day Cash Machine" into use with our email newsletter software AWeber and our current email list (those who had signed up to learn more information on dealer training).
Here's a look at our first "4 Day Cash Machine" (May 20-23, 2009) campaign results:
- On the 1st day, we had a 25.1% open rate, a 6.9% click-through rate, 10 sales, and a 10/75 conversion rate. To find out more about our 1st day of the "4 Day Cash Machine", check out our post - Trying the "4 Day Cash Machine".
- 2nd day: 13% open rate, 5.6% click-through rate, three sales, , and a conversion rate of 3/57.
- 3rd day: 13.6 open rate, 3.4% click-through (all to buy now page, none to the sales lander), eight sales, and a conversion rate of 8/39.
- 4th day: 12.3 open rate, 4% click-through, and 10 sales, and a 10/49 conversion rate.
To view our results more easily, here are some visuals of our try at the "4 Day Cash Machine", using AWeber and ClickBank:
- As for unsubscribers, we had four opt out of our email list the day prior to the campaign but resulted in ZERO unsubscribers during and immediately after the campaign.
With everything considered, this success serves as a starting point to judge future case studies off of and (hopefully) overcome in the future! Check out the following post on our 1st Cast Study of the 4 Day Cash Machine - Using AWeber for the "4 Day Cash Machine" email harvest!
"4 Day Cash Machine" Case Study #2
For our second case study, we put the "4 Day Cash Machine" to use our Dealer-Training site again, to see how it would compare to our first run-through. Just like the first case study, we offered our dealer training package, Poker Dealer School, and used the Dealer-Training site's newsletter email list. The customers who had already bought the poker dealing program were automatically removed, so we were excited to have a second try at those interested in hearing about poker-related software. Here's how the process of our second case study went:
- Again, we offered our Poker Dealing School for $49, which is 75% off the normal selling price of$197.
- Using the email newsletter software AWeber, we wrote a different 4-day email series (September 22 - 25, 2009), and sent out the messages to our Kick Ass Poker email list (those who had already bought the program we automatically deleted) at 11:00 a.m on each day.
Here's a look at our Case Study #2 results of the "4 Day Cash Machine":
- 1st day: 14.4% open rate, a 2.4% click-through rate, four sales, and a 4/27 conversion rate.
- 2nd day: 14.5% open rate, 2.1% click-through rate, three sales, and a conversion rate of 3/24.
- 3rd day: 10.7% open rate, 4.3% click-through, 12 sales, and a conversion rate of 12/48.
- 4th day: 7.3% open rate, 2% click through, one sale, and a conversion rate of 1/22.
To view our results more easily, here are some visuals of our try at the "4 Day Cash Machine", using AWeber and ClickBank:
"4 Day Cash Machine" - Campaign Overview
1st Day:
- Case #1: 25.1% open rate, a 6.9% click-through rate, 10 sales, and a 10/75 conversion rate.
- Case #2: 14.4% open rate, a 2.4% click-through rate, four sales, and a 4/27 conversion rate.
2nd Day:
- Case #1: 13% open rate, 5.6% click-through rate,three sales, and a 3/57 conversion rate.
- Case #2: 14.5% open rate, 2.1% click-through rate, three sales, and a 3/24 conversion rate.
3rd Day:
- Case #1 : 13.6% open rate, 3.4% click-through, eight sales, and a 8/39 conversion rate.
- Case #2: 10.7% open rate, 4.3% click-through, 12 sales, and a 12/48 conversion rate.
4th Day:
- Case #1 : 12.3% open rate, 4% click-through, 10 sales, and a 10/49 conversion rate
- Case #2 : 7.3% open rate, 2% click through, one sale, and a 1/22 conversion rate.
Coming Soon - "4 Day Cash Machine" Case Study #3
As in the first two case studies, we were excited to have a third try at those interested in our Dealer-Training program. Click here to see how Case Study #3 of the 4 Day Cash Machine turned out!