4 Day Cash Machine – Email Marketing Case Study #3
This is an overview of our 3rd run-through of the 4 Day Cash Machine email marketing campaign developed by Frank Kern. As in the first two 4 Day Cash Machine case studies, we focused on our Dealer Training site and poker dealer school . - with the offer being a 60% off "holiday special" on our Dealer Training program.
The following is needed to launch the 4 Day Cash Machine email campaign:
- A product or service that can be offered to your consumers. Since this campaign is meant for any product/service at any time, ClickBank is a great place to look if you need to find a product/service to offer your email list. Go off your website's niche...
- An email list. Even a prospect list that is from forever ago will work. What do you have to lose anyway?
- An email marketing software is needed to send the emails,. We use AWeber, because it makes it simple and easy to send out mass email campaigns at anytime. Plus, you can see campaign statistics, including how many opens and click-troughs there were.
Case Study #3 - 4 Day Cash Machine
The customers who had already bought the Dealer Training program were automatically removed from our email list (people who had signed up to learn more about, and potentially purchase the program), so we were excited to have a third try at those interested.
Here's how our third case will went from Wednesday, Dec. 4 - 7, 2009:
- We took a look at successful emails (according to click-throughs, site visits, and purchases) from the last two case studies. As times change, so does email, so we researched popular email campaign techniques and implemented them as well. Check out Email Newsletter Marketing Software and Tips to find out more.
- We offered Dealer Training for $77, which is 60% off the normal selling price of$197.
- Using the email newsletter software AWeber, we wrote four different emails, and sent them to our email list around 1:00 pm.m each day.
- The first email explained our holiday offer on Dealer Training, listed its benefits, and included a call-to-action for subscribers. The three remaining emails then served as reminders - reinstating that the discounted price was about to expire.
Case Study #3 Results
In all, we made 11 sales from our 3rd case study of the 4 Day Cash Machine. That's 11 sales we would not have made otherwise! Here's a closer look at our Case Study #3 results of the "4 Day Cash Machine":
- 1st day: 13% open rate, a 2.9% click-through rate, 2 sales, and a 2/34 conversion rate.
- 2nd day: 10% open rate, 1% click-through rate, 2 sales, and a 2/6 conversion rate.
- 3rd day: 8% open rate, 1% click-through, 2 sales, and a 2/8 conversion rate.
- 4th day: 5% open rate, 1.5% click through, 5 sales, and a 5/17 conversion rate.
To further show you how our 3rd case study of the 4 Day Cash Machine turned out out, here are some statistics from AWeber and ClickBank:
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