SEO Content Writing Tutorial
With our SEO Content Writing tutorial below, you will learn how to perform the initial steps of SEO . When performed correctly, SEO writing can play a vital role in your web site's overall process of search engine optimization (SEO). In return, the search engine rankings, web traffic, and sales of your site can improve as well.
Scroll down to learn about web site SEO content writing, and how it can help your site's search engine rankings, visitor count, and overall sales reach their potential!
What Is SEO Content Writing?
As the initial step in your site's search engine optimization (SEO) process, the purpose of SEO content writing is to optimize the content on your site for search engines, such as Google. These SEO techniques include behind-the-scenes work, competition research, and the tweaking of content itself.
Why perform SEO content writing?
- If you have web site content writing that is keyword-rich, people will be able to find you in search engines. If people were unable to find content based on keyword searches, it would be almost impossible to obtain relevant information.
- If people can find your site in search engines (like Google), then your overall visitor traffic, search engine rankings, and monetary sales can increase as well.
- Without SEO content writing, your overall SEO process won't function properly.
SEO Content Writing Tutorial
Below, are the SEO content writing techniques we use to improve the search engine rankings and visitor count for our own web sites. Please note, SEO content writing is only an initial step in the overall search engine optimization process, so don't forget to implement our other SEO tutorials (at the bottom of the page) when finished!
- Study other sites that are similar to your niche topic. This is your competition, so take note on what techniques and information you'd like to portray to your audience as well.
- Perform keyword research for your niche topic. To find out the keywords and phrases of another site, go to your web browser menu, select Tools, Page Info, and read inside the white box of the pop-up window.
- Create a article work order for your site in a notepad document. An article work order will give you a concrete layout of the "articles on your posts and pages before actually writing content (or hiring a writer to do so). An article work order should outline the structure of your site and include an article title, SEO title, SEO description, and SEO keywords for each post/page on your site.
- Input your article work order information. For our SEO title, description, and keywords, we use the WordPress All-In-One SEO plugin to make the process fast and simple.
- Write the content for your site. Be informative, stay on topic, and integrate your keyword phrases in a meaningful way. Content is very important to visitors, because it's the visitors that buy your product and services, not the search engines. If your content is boring or not factual, then you will not hold the readers attention, and the purpose of your hard work will be lost.
After SEO Content Writing
After performing SEO content writing, the remaining steps of search engine optimization are vital for the overall SEO process to be effective. Check out these step-by-step tutorials to learn how to perform the next steps of SEO:
- Search Engine Optimization (SEO) Tutorial
- On Page Optimization Tutorial
- Off Page Optimization Tutorial
Have any questions or comments about our SEO content writing process, or our overall SEO strategy? Feel free to let us know in our comment section below!
Off Page Optimization Tutorial
With the tutorial below, you can learn how to perform the simple, necessary steps of off page optimization from the comforts of home. When used in conjunction with on page optimization, these off page search engine optimization (SEO) techniques will help maximize your site's performance in search engines - increasing the amount of exposure, traffic, and revenue for your niche website. Scroll down to discover more about off page SEO and how it plays a key factor in improving your website's future development and effectiveness online!
What Is Off Page Optimization?
Off page optimization (or off page SEO) is part of the overall search engine optimization (SEO) process. The SEO process includes three stages:
- SEO content writing - the initial steps of SEO.
- On page optimization - implementing SEO techniques into a website's structure.
- Off page optimization - using SEO techniques outside of a website's structure.
Around 80% of your SEO efforts depend on off page optimization. So, in order for the full SEO process to work properly, BOTH on and off the page techniques should be implemented (according to your niche and keywords).
How Does Off Page Optimization Work?
The main concept of off page SEO, is to obtain links from higher ranked websites that are relevant to your niche and keywords. In order to work, ON page optimization must compliment your off page efforts in regards to relevance and keyword usage. Why?
- Search engines like Google determine a website's importance based on authority. Authority is determined by both the contents present on your website, and by the inbound and outbound links of your website.
- The number of inbound links a site is a better "popularity" cue for Google, because it shows that your site is popular to others. Thus, bettering the chance of achieving a higher PageRank for your niche and keywords.
- Search engines will crawl higher ranked websites more often, so aim to achieve inbound links from sites with better rankings so that your site can benefit as well.
- Your website QUALITY (what others think of your site) is a key factor in obtaining inbound links and achieving a higher PageRank. Content-poor sites will have difficulty attracting links, so make sure that you have unique and informative content.
Off Page SEO Techniques
After performing keyword-based, internal linking operations for on page optimization, employ the following off page SEO techniques to increase your site's external links and PageRank. Search engines can tell the difference between relevant and irrelevant links, so make sure your inbound links come from sites with similar keywords and niche subjects!
- Blog about your niche topic - leading visitors to your website via external links
- Link campaigns - asking websites (that are correspond with your niche) to provide links
- Link exchanges - swapping links with another website
- One way link building
- Two way link building
- Three way link building
- Multi-way linking
- Market your site on other sites - CraigsList is a well known classifieds site that has a very high page rank. To join, simply choose the category that your site belongs to, and post an advertisement (with a link). It doesn’t matter if no one reads it, what matters is that search engines can find your site in an external location.
- Social bookmarking - perform (and even offer) this by joining up with sites like Digg, Slashdot and Stumble Upon
- Post or comment about your website in topic-related forums and blogs
- PPC campaigns – participate in these campaigns to publish your website links in blogs and websites that may be unreachable otherwise.
- Press release submissions - include fresh, interesting information related to your site.
- Public relations - provide PR for your website in both good times and bad
- RSS feeds - submit information to an RSS feed or publish your own news though RSS syndication. Other websites pick up RSS feeds and publish news stories (which can include a link back to your site, of course).
- Search engine submissions for popular programs like Google, Yahoo, and MSN
- Social networking - create your website's personality via Facebook and Twitter - linking back to your site for reference
- Write articles and submit them to relevant topic sites like Squidoo - linking back to your site for reference
When soliciting links from other sites, use your keywords in the anchor text or around links whenever possible. You may not have much control over 3rd party links to your site, but you can control the anchor text for all links within your site and from any 3rd party links that you can edit.
After performing off page SEO, check out your website’s current link popularity for FREE. The higher your website's link popularity is, the greater your chances are of increasing in PageRank! Also, check your link partners. The more link popularity of a link partner, the more value provided by the links from his/her website.
Off Page SEO - Video Tutorial
Below, is a video tutorial on how to increase the popularity of your website via SEO off page.